Exam 4: Memory and Knowledge

Echoic memory is sensory memory of things we see.

Discuss with the help of examples how consumers organize their knowledge in goal-derived categories.

To reduce interference, marketers use visual and textual cues that reinforce each other. This tactic helps consumers to process _____, thereby improving retrieval.

A _____ is some stimulus that facilitates the activation of memory.

Items such as cookies, crackers, and potato chips have separate schemas. However, these can be clustered into one category because they are all snack foods and share the common characteristic of being served as snacks. Such categories are referred to as _____.

Savor Rich coffee and Jolnes bottled water are both members of the beverage category. Although they have a few common associations, they also have many that are different. In this scenario, beverages are an example of a(n) _____ of categorization.

Implicit memory is when consumers are consciously aware that they remember something.

Jenny remembers that her friend told her about a new apparel store in town. She plans to visit the store during the weekend to purchase a dress for an office party. She is excited and looks forward to making the purchase, yet she forgets that it was her neighbor who had told her about the store and not her friend. This scenario depicts an example of a form of _____.

When people are close to implementing a goal, more concrete knowledge about the feasibility of attaining the goal becomes salient.

Briefly explain the key characteristics of the stimulus that affect retrieval of information from memory.

Anne is organizing a house party. She considers ordering expensive wine, caviar, and desserts that will be served to guests under one category. Although each of these items possess different attributes, Anne places them in the _____.

Applying the concept of correlated associations, when two brands with similar brand concepts become cosponsors of an event, _____.

Briefly discuss sensory memory.

The frequency with which an object is encountered as a category member makes it a(n) _____.

Which of the following statements is true when consumers are far away from implementing a goal?​

_____ represents knowledge about ourselves and what has happened to us in our past, including emotions and sensations tied to past experiences.

Joshua likes ice cream and routinely eats it for dessert after dinner. The schema for ice cream includes associations that reflect its consumption occasions. In the context of the associations in schemas, which of the following dimensions is depicted in this scenario?

In the context of memory and retrieval, which of the following statements is true of interference?

Although consumers have different goals over time, they have goal-derived categories that are consistent.

A chunk is a group of items that are processed as a unit.