Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Agents and brokers are the most common types of merchant wholesalers.

A volume objective is most likely to lead to which of the following strategies?

Which of the following is true of odd pricing?

One of the drawbacks of online retailing is the lack of security on the Web for financial transactions.

What are the three key distribution strategies for delivering products to consumers? Explain and define these strategies.

The key to a successful pricing strategy is to focus on maintaining stability.

Define and explain the four key types of nonstore retailers. Give an example for each type.

Infomercials and telemarketing are examples of direct response retailing.

Supply chain management is a subset of logistics and is only concerned with the movement of products from point A to point

Using _____ distribution involves placing the products with a limited number of preferred retailers in a given area.

Firms producing high­end goods with a customer base that actively seeks out their products­such as expensive luxury automobiles, jewelry, and watches­ rely on a selective distribution method.

Which of the following explains how Best Buy adds value by acting as a distributor for electronics, when people can go to online stores such as Tiger Direct.org or Newegg.com and cut out the middleman?

"The higher the price, the better the product" strategy works only if the product actually delivers top quality.

In _____, marketers determine prices based on what consumers are willing to pay and then subtract desired margins to yield target costs.

HP relies heavily on wholesale and retail channel partners to distribute its computers. Dell, on the other hand, elects to sell most of its computers directly to consumers without using intermediaries. This indicates that these firms have different:

_____ satisfies customer needs by providing the right products in the right location.

One reason vendor­managed inventory is so successful is that it reduces the amount of information that must be shared between producers and suppliers.

Which of the following statements about modes of transportation is correct?

Door­to­door selling is the real strength of direct response retailing.

Penetration pricing makes the most sense in situations where a significant group of potential customers are willing to pay a premium price for the good.