Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

_____ are marketing intermediaries that sell directly to final consumers.

The main distinction among members of a channel of distribution is whether they are:

High/low pricing is the strategy of charging some customers a high price while charging other customers a low price for exactly the same product at the same time.

Joe and Chris are working on a book together that they plan to publish via a print­on­demand (POD) website. As they sit down to plan everything for their pricing strategy, Chris asks the question, "What price would the customers be willing to pay?" Which of the following pricing strategies is in Chris's mind?

The _____ is a theory that describes the upscale evolution of many retail firms. However, it does not account for stores that launch at the higher end of the market or for firms that retain their reputation as discount retailers.

Odd pricing is the practice of ending numbers below even dollars and cents in order to create a perception of greater value.

A company that is breaking even is making a profit.

Jake is a graphic designer who is looking for a new computer. He decides to customize his computer, but finds that a particular type of monitor that he wants is not available on any of the online stores. A shopkeeper notes Jake's requirement and obtains the monitor for him. This is an example of _____ utility.

Outlet stores are owned by producers which sell directly to final customers, and may offer discontinued or flawed goods.

Amazon and Zappos use technology to create a personal shopping experience over the Internet. This is an example of online retailing.

Price is the easiest variable in the marketing mix for marketers to control.

_____ utility adds value by making it easier for customers to actually possess the goods and services that they purchase.

Building profitability and boosting volume are two common objectives that influence marketers' pricing decisions.

_____ is the positive difference between revenue and costs.

A selective distribution strategy involves establishing a single retailer as the sole provider of a product in a given area.

Drop shippers do not take legal title of the goods they help distribute; instead, they merely provide delivery services for other wholesalers.

As the CEO of Chip City, a chain of home electronics stores, Jason is struggling with ways to attract customers to his stores. One of his employee suggests to temporarily reduce the price of a few items in the store below cost to drive traffic into the store. This employee is suggesting the use a(n) _____ strategy.

Vending machine :

Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they:

A firm's _____ is the percentage of the total market for a product that is controlled by that company.