Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

_____ dominate the market by offering a huge variety of one type of product.

The _____ includes all organizations, processes, and activities involved in the flow of goods from the raw materials to the final consumer.

Truck jobbers are limited­service merchant wholesalers whose responsibilities include checking the stock, suggesting reorder quantities, and removing out­ of­date goods.

As two forms of fixed­margin pricing, describe the differences between cost­based pricing and demand­based pricing. For each pricing method, describe the major challenge facing the marketer.

_____ aims to achieve long­term profitability by sustaining a high sales volume.

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More often expressed as a percent, profit margin is the gap between the cost and the price of an item on a per­product basis.

The local 99 cent store, whose product prices are capped at 99 cents, is capitalizing on a price strategy known as odd pricing.

Online retailing grew only 1.6 percent in 2009. Experts predict the e­tailing growth rate in the future will:

A small convenience store Cream Flake is too small to merit in­person sales service. For this reason, Cream Flake must rely on truck jobbers to service their store.

Which of the following is a form of nonstore retailing?

What do Mary Kay Cosmetics, The Pampered Chef, and Tupperware have in common, if they all hire independent contractors to sell products to their personal networks?

Hans owns and operates a fruit juice manufacturing facility and is considering selling fruit juices door to door. Which distribution strategy is he planning to use?

_____ provide warehousing, shipping, and promotional assistance to the retailers or business users who typically purchase their goods.

The channel of distribution refers to the actual movement of products as they travel from the producer to the ultimate consumer.

Skimming pricing invo ves offering new products at a premium price.

Mary Kay Cosmetics, Tupperware, and The Pampered Chef hire independent contractors to sell their products to their personal network of friends and family. These companies use multilevel marketing.

A(n) _____ takes legal possession of the goods to be distributed.

As technology evolves, consumers will see a growing number of vending machines for products, including "fresh­baked pizza", digital cameras, an specialty coffee drinks.

George Castilla willingly paid $499 for an Android phone on the day it hit the market even though it was far more expensive than the cell phones he had bought in the past. He wasn't concerned about the price as he wanted to be one of the first on his campus to have this product. Consumers like George are the target of firms using skimming pricing strategies.