Question 1

Why are interviews important when writing a white paper?

Accepted Answer

A)  They keep the white paper interesting. 
B)  They may provide new information that is not widely known. 
C)  They provide third party credibility. 
D)  They help tell a better story. 
E)  They help support the premise of the white paper. 
A)  They keep the white paper interesting. 
B)  They may provide new information that is not widely known. 
C)  They provide third party credibility. 
D)  They help tell a better story. 
E)  They help support the premise of the white paper.

Question 2

Which of the following is a true statement?

Accepted Answer

A)  Articles are better lead generation tools than either e-books or white papers. 
B)  E-books are typically distributed offline. 
C)  E-books are primarily used in B2B marketing. 
D)  E-books and white papers have a high perceived value. 
E)  Successful white papers include a sales message. 
A)  Articles are better lead generation tools than either e-books or white papers. 
B)  E-books are typically distributed offline. 
C)  E-books are primarily used in B2B marketing. 
D)  E-books and white papers have a high perceived value. 
E)  Successful white papers include a sales message.

Why are interviews important when writing a white paper?

Which of the following is a true statement?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 7: Publishing Articles,White Papers and E-Books

Why are interviews important when writing a white paper?

Which of the following is a true statement?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters