Question 1

Discuss product positioning.

Accepted Answer

Product positioning is the concept that

Question 2

In practice, the first step of quality function deployment (QFD) is the house of quality (HOQ).

Accepted Answer

A) True 
 B)False

Question 3

A _____ system is one in which all of the players begin working, doing as much as they can at any time as the project rolls along.

Accepted Answer

A)  linear 
B)  sequential 
C)  concurrent 
D)  non repetitive 
A)  linear 
B)  sequential 
C)  concurrent 
D)  non repetitive

Question 4

An advantage of specifying the protocol in terms of _____ is that it places no constraints on the R&D staff: They are given free rein to figure out how best to design the product so that it provides the desired advantage.

Accepted Answer

A)  benefits 
B)  features 
C)  price 
D)  functions 
A)  benefits 
B)  features 
C)  price 
D)  functions

Question 5

Esqua Inc., a manufacturer of soaps and shampoos, claims that its latest brand of soaps, Esqua Plus, is superior to the average soap brand because, unlike other soaps, Esqua Plus combines both antibacterial and moisturizing properties and offers longer-lasting deodorant protection. In this scenario, which of the following concepts is Esqua using to encourage its customers to try its products?

Accepted Answer

A)  Product positioning 
B)  Product testing 
C)  Product diversification 
D)  Product innovation 
A)  Product positioning 
B)  Product testing 
C)  Product diversification 
D)  Product innovation

Question 6

The purpose of a protocol remains constant irrespective of the market segment and time.

Accepted Answer

A) True 
 B)False

Question 7

What is a product protocol?

Accepted Answer

A product protocol is the final package

Question 8

_____ has been defined as a complete set of customer wants and needs, expressed in the customer's own language, organized the way the customer thinks about, uses, and interacts with the product, and prioritized by the customer in terms of both importance and performance.

Accepted Answer

A)  Target market 
B)  Voice of the customer 
C)  Product positioning 
D)  Product protocol 
A)  Target market 
B)  Voice of the customer 
C)  Product positioning 
D)  Product protocol

Question 9

_____ are the most desirable form of product attributes for a protocol to use.

Accepted Answer

A)  Features 
B)  Traits 
C)  Benefits 
D)  Functions 
A)  Features 
B)  Traits 
C)  Benefits 
D)  Functions

Question 10

A product concept that originated in the advertising world that essentially says, "Product X is better for your use than other products because . . . ." is known as:

Accepted Answer

A)  product positioning. 
B)  product innovation. 
C)  wildcatting. 
D)  product testing. 
A)  product positioning. 
B)  product innovation. 
C)  wildcatting. 
D)  product testing.

Question 11

The leading product innovators follow the relay race model.

Accepted Answer

A) True 
 B)False

Question 12

Merrill-Dow's advertisement, "The new bulk laxative will dissolve completely in a four-ounce glass of water in 10 seconds," refers to which of the following product attributes?

Accepted Answer

A)  Feature 
B)  Price 
C)  Benefit 
D)  Function 
A)  Feature 
B)  Price 
C)  Benefit 
D)  Function

Question 13

Quality function deployment (QFD) has been called "matrix hell" as a result of its massive data requirements, its complexity, and its tendency to raise conflicts that are difficult, if not impossible, to solve.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true of the Oobeya Room technique?

Accepted Answer

A)  The Oobeya Room technique is conceptually very different from the idea of the product protocol. 
B)  The Oobeya Room technique isolates functional areas and compels them to function autonomously. 
C)  The Oobeya Room technique is ineffective in overcoming challenges and doesn't give team members the choice of working together. 
D)  The Oobeya Room technique is used to get cooperation across functional areas and to focus the team. 
A)  The Oobeya Room technique is conceptually very different from the idea of the product protocol. 
B)  The Oobeya Room technique isolates functional areas and compels them to function autonomously. 
C)  The Oobeya Room technique is ineffective in overcoming challenges and doesn't give team members the choice of working together. 
D)  The Oobeya Room technique is used to get cooperation across functional areas and to focus the team.

Discuss product positioning.

In practice, the first step of quality function deployment (QFD) is the house of quality (HOQ).

A _____ system is one in which all of the players begin working, doing as much as they can at any time as the project rolls along.

An advantage of specifying the protocol in terms of _____ is that it places no constraints on the R&D staff: They are given free rein to figure out how best to design the product so that it provides the desired advantage.

The purpose of a protocol remains constant irrespective of the market segment and time.

What is a product protocol?

_____ has been defined as a complete set of customer wants and needs, expressed in the customer's own language, organized the way the customer thinks about, uses, and interacts with the product, and prioritized by the customer in terms of both importance and performance.

_____ are the most desirable form of product attributes for a protocol to use.

A product concept that originated in the advertising world that essentially says, "Product X is better for your use than other products because . . . ." is known as:

The leading product innovators follow the relay race model.

Merrill-Dow's advertisement, "The new bulk laxative will dissolve completely in a four-ounce glass of water in 10 seconds," refers to which of the following product attributes?

Quality function deployment (QFD) has been called "matrix hell" as a result of its massive data requirements, its complexity, and its tendency to raise conflicts that are difficult, if not impossible, to solve.

Which of the following is true of the Oobeya Room technique?

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 10: Product Protocol

Discuss product positioning.

In practice, the first step of quality function deployment (QFD) is the house of quality (HOQ).

A _____ system is one in which all of the players begin working, doing as much as they can at any time as the project rolls along.

An advantage of specifying the protocol in terms of _____ is that it places no constraints on the R&D staff: They are given free rein to figure out how best to design the product so that it provides the desired advantage.

The purpose of a protocol remains constant irrespective of the market segment and time.

What is a product protocol?

_____ has been defined as a complete set of customer wants and needs, expressed in the customer's own language, organized the way the customer thinks about, uses, and interacts with the product, and prioritized by the customer in terms of both importance and performance.

_____ are the most desirable form of product attributes for a protocol to use.

A product concept that originated in the advertising world that essentially says, "Product X is better for your use than other products because . . . ." is known as:

The leading product innovators follow the relay race model.

Merrill-Dow's advertisement, "The new bulk laxative will dissolve completely in a four-ounce glass of water in 10 seconds," refers to which of the following product attributes?

Quality function deployment (QFD) has been called "matrix hell" as a result of its massive data requirements, its complexity, and its tendency to raise conflicts that are difficult, if not impossible, to solve.

Which of the following is true of the Oobeya Room technique?

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters