Question 1

Trade-off analysis is unsuitable for major innovations because:

Accepted Answer

A)  respondents can conceptualize the innovation and its uses too well in advance. 
B)  customers tend to give inconsistent reviews about the products. 
C)  customers without a high level of expertise in the product category may be unable to assess the innovation's benefits. 
D)  customers without a high level of expertise in the product category mostly provide only data regarding detrimental attributes. 
A)  respondents can conceptualize the innovation and its uses too well in advance. 
B)  customers tend to give inconsistent reviews about the products. 
C)  customers without a high level of expertise in the product category may be unable to assess the innovation's benefits. 
D)  customers without a high level of expertise in the product category mostly provide only data regarding detrimental attributes. C

Question 2

The reason it is important to use determinant attributes in making market maps is:

Accepted Answer

A)  to group individual respondents together into benefit segments based on their preferences. 
B)  to identify market segmentation techniques for potential markets. 
C)  to find a spot on the map where a gap offers potential as a new item. 
D)  to reduce a large number of attributes to a small number of underlying factors. 
A)  to group individual respondents together into benefit segments based on their preferences. 
B)  to identify market segmentation techniques for potential markets. 
C)  to find a spot on the map where a gap offers potential as a new item. 
D)  to reduce a large number of attributes to a small number of underlying factors. C

Question 3

With reference to product attributes, which of the following does the dimensional analysis approach use?

Accepted Answer

A)  Features 
B)  Functions 
C)  Benefits 
D)  Economic gains 
A)  Features 
B)  Functions 
C)  Benefits 
D)  Economic gains A

Question 4

Conjoint analysis is least likely to be useful for _____.

Accepted Answer

A)  line extensions 
B)  new-to-the-world products 
C)  product improvements 
D)  repositioned products 
A)  line extensions 
B)  new-to-the-world products 
C)  product improvements 
D)  repositioned products

Question 5

List the guidelines for the use of conjoint analysis.

Accepted Answer

A set of practical guidelines for the us

Question 6

Which of the following attributes of a product indicates how a product provides satisfaction to the user?

Accepted Answer

A)  Usability 
B)  Feature 
C)  Function 
D)  Benefit 
A)  Usability 
B)  Feature 
C)  Function 
D)  Benefit

Question 7

Conjoint analysis:

Accepted Answer

A)  assumes that one cannot represent a product as a set or bundle of attributes. 
B)  can use the output of gap analysis to select product attributes. 
C)  uses virtual prototypes for determining product attributes. 
D)  is a quantitative technique used to incorporate customer input into concept generation. 
A)  assumes that one cannot represent a product as a set or bundle of attributes. 
B)  can use the output of gap analysis to select product attributes. 
C)  uses virtual prototypes for determining product attributes. 
D)  is a quantitative technique used to incorporate customer input into concept generation.

Question 8

After finding the important attributes on which the available products differ, gap analysis:

Accepted Answer

A)  describes the product category being considered. 
B)  plots the findings on maps. 
C)  determines the geographical segmentation of the product market. 
D)  uses the findings to create a matrix. 
A)  describes the product category being considered. 
B)  plots the findings on maps. 
C)  determines the geographical segmentation of the product market. 
D)  uses the findings to create a matrix.

Question 9

Identify the correct statement regarding conjoint analysis.

Accepted Answer

A)  It assumes that one cannot represent a product as a set or bundle of attributes. 
B)  It considers variety-seeking behavior among consumers. 
C)  It includes purchase occasion as an important factor in the procedure. 
D)  It cannot be carried out until discrete determinant attributes have been identified. 
A)  It assumes that one cannot represent a product as a set or bundle of attributes. 
B)  It considers variety-seeking behavior among consumers. 
C)  It includes purchase occasion as an important factor in the procedure. 
D)  It cannot be carried out until discrete determinant attributes have been identified.

Question 10

Which of the following creativity templates presented by Goldenberg and Mazursky seeks to identify and create a new connection between a constituent internal to the product and one that is external to the product?

Accepted Answer

A)  Attribute dependency template 
B)  Displacement component template 
C)  Replaced component template 
D)  Component control template 
A)  Attribute dependency template 
B)  Displacement component template 
C)  Replaced component template 
D)  Component control template

Question 11

Trade-off analysis and conjoint analysis mean one and the same and therefore can be used interchangeably.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a disadvantage of perceptual gap mapping?

Accepted Answer

A)  It ignores the nuances and shadings of consumer responses. 
B)  It relies only on managerial intuition/experience. 
C)  It deals only with "conceptual leaps" critical to developing new-to-the-world products. 
D)  It cannot be used for concept generation and new product development. 
A)  It ignores the nuances and shadings of consumer responses. 
B)  It relies only on managerial intuition/experience. 
C)  It deals only with "conceptual leaps" critical to developing new-to-the-world products. 
D)  It cannot be used for concept generation and new product development.

Question 13

Checklists are one of today's most widely used idea-generating techniques.

Accepted Answer

A) True 
 B)False

Question 14

Among the product attributes, which of the following is a feature?

Accepted Answer

A)  Uses 
B)  Structures 
C)  Sensory enjoyments 
D)  Savings 
A)  Uses 
B)  Structures 
C)  Sensory enjoyments 
D)  Savings

Question 15

Advanced versions of conjoint analysis developed by Sawtooth Software, such as _____, are capable of handling far more complex decision scenarios.

Accepted Answer

A)  prototype analysis 
B)  analogy-based conjoint analysis 
C)  adaptive choice-based conjoint analysis 
D)  three-dimensional analysis 
A)  prototype analysis 
B)  analogy-based conjoint analysis 
C)  adaptive choice-based conjoint analysis 
D)  three-dimensional analysis

Question 16

_____ analysis is the name of one of the most common analytical tools used to assess tradeoffs.

Accepted Answer

A)  Technical 
B)  Leaps 
C)  Conjoint 
D)  Relational 
A)  Technical 
B)  Leaps 
C)  Conjoint 
D)  Relational

Question 17

Checklists produce a multitude of potential new product concepts, most of them worthless.

Accepted Answer

A) True 
 B)False

Question 18

Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions, are called _____ attributes.

Accepted Answer

A)  purchase 
B)  consumer 
C)  developmental 
D)  determinant 
A)  purchase 
B)  consumer 
C)  developmental 
D)  determinant

Question 19

Identify the creativity template, presented by Goldenberg and Mazursky, which removes an intrinsic component and its function so as to functionally change the product.

Accepted Answer

A)  Attribute dependency template 
B)  Displacement template 
C)  Replacement template 
D)  Component control template 
A)  Attribute dependency template 
B)  Displacement template 
C)  Replacement template 
D)  Component control template

Question 20

A luggage trolley bag has a hidden zipper (_____) that can be used to store important documents (_____), providing users a way to keep their documents safe (_____).

Accepted Answer

A)  function; feature; benefit 
B)  benefit; feature; function 
C)  function; benefit; feature 
D)  feature; function; benefit 
A)  function; feature; benefit 
B)  benefit; feature; function 
C)  function; benefit; feature 
D)  feature; function; benefit

Trade-off analysis is unsuitable for major innovations because:

The reason it is important to use determinant attributes in making market maps is:

With reference to product attributes, which of the following does the dimensional analysis approach use?

Conjoint analysis is least likely to be useful for _____.

List the guidelines for the use of conjoint analysis.

Which of the following attributes of a product indicates how a product provides satisfaction to the user?

Conjoint analysis:

After finding the important attributes on which the available products differ, gap analysis:

Identify the correct statement regarding conjoint analysis.

Which of the following creativity templates presented by Goldenberg and Mazursky seeks to identify and create a new connection between a constituent internal to the product and one that is external to the product?

Trade-off analysis and conjoint analysis mean one and the same and therefore can be used interchangeably.

Which of the following is a disadvantage of perceptual gap mapping?

Checklists are one of today's most widely used idea-generating techniques.

Among the product attributes, which of the following is a feature?

Advanced versions of conjoint analysis developed by Sawtooth Software, such as _____, are capable of handling far more complex decision scenarios.

_____ analysis is the name of one of the most common analytical tools used to assess tradeoffs.

Checklists produce a multitude of potential new product concepts, most of them worthless.

Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions, are called _____ attributes.

Identify the creativity template, presented by Goldenberg and Mazursky, which removes an intrinsic component and its function so as to functionally change the product.

A luggage trolley bag has a hidden zipper (___) that can be used to store important documents (_), providing users a way to keep their documents safe (___).

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 6: New Product Ideas: Analytical Attribute Approaches

Trade-off analysis is unsuitable for major innovations because:

The reason it is important to use determinant attributes in making market maps is:

With reference to product attributes, which of the following does the dimensional analysis approach use?

Conjoint analysis is least likely to be useful for _____.

List the guidelines for the use of conjoint analysis.

Which of the following attributes of a product indicates how a product provides satisfaction to the user?

Conjoint analysis:

After finding the important attributes on which the available products differ, gap analysis:

Identify the correct statement regarding conjoint analysis.

Which of the following creativity templates presented by Goldenberg and Mazursky seeks to identify and create a new connection between a constituent internal to the product and one that is external to the product?

Trade-off analysis and conjoint analysis mean one and the same and therefore can be used interchangeably.

Which of the following is a disadvantage of perceptual gap mapping?

Checklists are one of today's most widely used idea-generating techniques.

Among the product attributes, which of the following is a feature?

Advanced versions of conjoint analysis developed by Sawtooth Software, such as _____, are capable of handling far more complex decision scenarios.

_____ analysis is the name of one of the most common analytical tools used to assess tradeoffs.

Checklists produce a multitude of potential new product concepts, most of them worthless.

Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions, are called _____ attributes.

Identify the creativity template, presented by Goldenberg and Mazursky, which removes an intrinsic component and its function so as to functionally change the product.

A luggage trolley bag has a hidden zipper (_____) that can be used to store important documents (_____), providing users a way to keep their documents safe (_____).

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

A luggage trolley bag has a hidden zipper (___) that can be used to store important documents (_), providing users a way to keep their documents safe (___).