Question 1

Which of the following is true of the problem-solving technique of brainsketching?

Accepted Answer

A)  In brainsketching, participants express their ideas in words instead of drawings. 
B)  Brainsketching helps participants draw more connections with earlier ideas when coming up with new ideas. 
C)  In brainsketching, participants pair off and discuss a topic for a three- to five-minute round. 
D)  The technique of brainsketching cannot be used to generate new ideas. 
A)  In brainsketching, participants express their ideas in words instead of drawings. 
B)  Brainsketching helps participants draw more connections with earlier ideas when coming up with new ideas. 
C)  In brainsketching, participants pair off and discuss a topic for a three- to five-minute round. 
D)  The technique of brainsketching cannot be used to generate new ideas. B

Question 2

Conducting a good scenario analysis requires one to keep it simple as participants will likely have difficulty understanding really complex scenarios.

Accepted Answer

A) True 
 B)False  True

Question 3

The longer an online community is in operation, the more difficult it becomes to organize the content and make it easy for participants to find their way around.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is true of scenario analysis?

Accepted Answer

A)  It helps in formulating a solution for a future problem. 
B)  It is primarily used to solve current problems with existing products in the market. 
C)  It focuses on the problems that competitors are aware of. 
D)  It primarily involves watching customers using products in their own environments. 
A)  It helps in formulating a solution for a future problem. 
B)  It is primarily used to solve current problems with existing products in the market. 
C)  It focuses on the problems that competitors are aware of. 
D)  It primarily involves watching customers using products in their own environments.

Question 5

Groups, in general, are much better than individuals in handling really new ideas and finding radical solutions to problems.

Accepted Answer

A) True 
 B)False

Question 6

The most common source of needs and problems comes from an organization's routine contacts with customers and others in the marketplace.

Accepted Answer

A) True 
 B)False

Question 7

_____ is a technique that uses the extent of the problem and the frequency of its occurrence for sorting and ranking problems according to their severity.

Accepted Answer

A)  Brainsketching 
B)  Brainstorming 
C)  Crowdsourcing 
D)  Bothersomeness 
A)  Brainsketching 
B)  Brainstorming 
C)  Crowdsourcing 
D)  Bothersomeness

Question 8

Which of the following statements about the ethnographic market research method of gathering information is true?

Accepted Answer

A)  This method does not involve the use of video cameras or photos to record observational data. 
B)  This method excludes noncustomers from its subject of observation. 
C)  This method provides data that is objective rather than subjective in nature. 
D)  This method is rooted in sociological studies. 
A)  This method does not involve the use of video cameras or photos to record observational data. 
B)  This method excludes noncustomers from its subject of observation. 
C)  This method provides data that is objective rather than subjective in nature. 
D)  This method is rooted in sociological studies.

Question 9

A focus group makes it difficult for a person to talk about his or her problems when others in the group have already admitted they have problems too.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following guidelines is recommended for conducting a good scenario analysis?

Accepted Answer

A)  Determine scenarios by just using one factor. 
B)  Avoid selecting group members with complimentary viewpoints. 
C)  Summarize progress periodically to avoid contradictions. 
D)  Avoid reusing groups for scenario analysis. 
A)  Determine scenarios by just using one factor. 
B)  Avoid selecting group members with complimentary viewpoints. 
C)  Summarize progress periodically to avoid contradictions. 
D)  Avoid reusing groups for scenario analysis.

Question 11

The phenomenon of _____ is the tendency of respondents to mention minor, but frequently encountered, problems first.

Accepted Answer

A)  reverse brainstorming 
B)  omniscient proximity 
C)  observational projection 
D)  brainsketching 
A)  reverse brainstorming 
B)  omniscient proximity 
C)  observational projection 
D)  brainsketching

Question 12

One of the dimensions used by the bothersomeness technique for ranking and sorting problems according to their severity or importance is the _____.

Accepted Answer

A)  cost of resolving the problem 
B)  frequency of the problem 
C)  time required to resolve the problem 
D)  complexity of the problem 
A)  cost of resolving the problem 
B)  frequency of the problem 
C)  time required to resolve the problem 
D)  complexity of the problem

Question 13

A product can be expressed in two words, a verb and an object.

Accepted Answer

A) True 
 B)False

Question 14

List the guidelines to be followed for conducting a good scenario analysis.

Accepted Answer

The guidelines to be followed for conduc

Question 15

Brainstorming and the group creativity techniques it spawned, tend to rely heavily upon:

Accepted Answer

A)  watching customers using products in their own environments. 
B)  leaping into the future to pick a period that is then described. 
C)  the presenting or reacting sequence that gives group creativity its meaning. 
D)  the study of wild cards, which are high-impact and low-probability events. 
A)  watching customers using products in their own environments. 
B)  leaping into the future to pick a period that is then described. 
C)  the presenting or reacting sequence that gives group creativity its meaning. 
D)  the study of wild cards, which are high-impact and low-probability events.

Question 16

Describe how focus groups are used to seek the voice of the customer (VOC).

Accepted Answer

Focus groups are designed to yield the e

Question 17

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:

Accepted Answer

A)  quality circles. 
B)  focus groups. 
C)  published sources. 
D)  internal records. 
A)  quality circles. 
B)  focus groups. 
C)  published sources. 
D)  internal records.

Question 18

In static leap studies, the focus is on what changes must be made between now and then if the leap scenario is to come about-the interim time period is the meaningful focus.

Accepted Answer

A) True 
 B)False

Question 19

Explain the problem-analysis procedure of reverse brainstorming.

Accepted Answer

There are several variations in problem

Question 20

The final step of the problem-based ideation process involves:

Accepted Answer

A)  a detailed situation analysis. 
B)  the selection of one or more problem identification techniques. 
C)  the development of concept statements for further evaluation. 
D)  a rank-ordered list of potential problems. 
A)  a detailed situation analysis. 
B)  the selection of one or more problem identification techniques. 
C)  the development of concept statements for further evaluation. 
D)  a rank-ordered list of potential problems.

Which of the following is true of the problem-solving technique of brainsketching?

Conducting a good scenario analysis requires one to keep it simple as participants will likely have difficulty understanding really complex scenarios.

The longer an online community is in operation, the more difficult it becomes to organize the content and make it easy for participants to find their way around.

Which of the following is true of scenario analysis?

Groups, in general, are much better than individuals in handling really new ideas and finding radical solutions to problems.

The most common source of needs and problems comes from an organization's routine contacts with customers and others in the marketplace.

_____ is a technique that uses the extent of the problem and the frequency of its occurrence for sorting and ranking problems according to their severity.

Which of the following statements about the ethnographic market research method of gathering information is true?

A focus group makes it difficult for a person to talk about his or her problems when others in the group have already admitted they have problems too.

Which of the following guidelines is recommended for conducting a good scenario analysis?

The phenomenon of _____ is the tendency of respondents to mention minor, but frequently encountered, problems first.

One of the dimensions used by the bothersomeness technique for ranking and sorting problems according to their severity or importance is the _____.

A product can be expressed in two words, a verb and an object.

List the guidelines to be followed for conducting a good scenario analysis.

Brainstorming and the group creativity techniques it spawned, tend to rely heavily upon:

Describe how focus groups are used to seek the voice of the customer (VOC).

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:

In static leap studies, the focus is on what changes must be made between now and then if the leap scenario is to come about-the interim time period is the meaningful focus.

Explain the problem-analysis procedure of reverse brainstorming.

The final step of the problem-based ideation process involves:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 5: New Product Ideas: the Problem Find-Solve Approach

Which of the following is true of the problem-solving technique of brainsketching?

Conducting a good scenario analysis requires one to keep it simple as participants will likely have difficulty understanding really complex scenarios.

The longer an online community is in operation, the more difficult it becomes to organize the content and make it easy for participants to find their way around.

Which of the following is true of scenario analysis?

Groups, in general, are much better than individuals in handling really new ideas and finding radical solutions to problems.

The most common source of needs and problems comes from an organization's routine contacts with customers and others in the marketplace.

_____ is a technique that uses the extent of the problem and the frequency of its occurrence for sorting and ranking problems according to their severity.

Which of the following statements about the ethnographic market research method of gathering information is true?

A focus group makes it difficult for a person to talk about his or her problems when others in the group have already admitted they have problems too.

Which of the following guidelines is recommended for conducting a good scenario analysis?

The phenomenon of _____ is the tendency of respondents to mention minor, but frequently encountered, problems first.

One of the dimensions used by the bothersomeness technique for ranking and sorting problems according to their severity or importance is the _____.

A product can be expressed in two words, a verb and an object.

List the guidelines to be followed for conducting a good scenario analysis.

Brainstorming and the group creativity techniques it spawned, tend to rely heavily upon:

Describe how focus groups are used to seek the voice of the customer (VOC).

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:

In static leap studies, the focus is on what changes must be made between now and then if the leap scenario is to come about-the interim time period is the meaningful focus.

Explain the problem-analysis procedure of reverse brainstorming.

The final step of the problem-based ideation process involves:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters