Exam 13: Product Use Testing

Product use testing is also known as _____ testing.

Beta test implementation can be done at any stage in the new products process as the product design is usually fixed before testing.

In the context of product use testing, a degree of explanation called _______, includes just the information the customer will get when actually buying the product later.

Which of the following is a disadvantage of mail methods over personal contacts?

_____ are short-term use tests that evaluate a product at selected external customer sites to determine if the product works free of bugs.

Sample size is primarily a function of what is being tested.

Identify the use test that provides knowledge from initial reactions of users to color, speed, durability, mechanical suitability, etc., of a new product.

What are the various user groups available for product testing?

Describe beta and gamma testing.

Beta tests are generally preceded by _____ tests.

If use testing would result in the product being second (or even third) to market, most firms would:

The first stage of case-based research is _____ during which the developer interviews users to learn their expectations and how they will likely use the product.

Makers of a building-block set for children put kids in a focus group room and observe how the kids play with the set. This act is an example of _____ testing.

Which of the following tests is the most sensitive?

In a monadic test, the respondent tests a single product for a period of time.

Initial reactions of product users are important, especially on service products.

Which of the following is true of the use testing of a new product?

Batch product should be used alone only if:

Throughout the new products process, marketing people advise the new products team about how the product development under way fits in with the firm's marketing capabilities and the market's needs.

Beta tests are designed to tell firms about meeting customer needs and solving problems.