Question 1

According to the latest Comparative Performance Assessment Study (CPAS), in comparison to the Rest, Best companies are:

Accepted Answer

A)  more likely to use tradeoff analysis. 
B)  less likely to rely on portfolio analysis for product selection. 
C)  more likely to employ informal processes for selecting which concepts to develop. 
D)  less likely to rely on online communities for information gathering. 
A)  more likely to use tradeoff analysis. 
B)  less likely to rely on portfolio analysis for product selection. 
C)  more likely to employ informal processes for selecting which concepts to develop. 
D)  less likely to rely on online communities for information gathering. A

Question 2

New-to-the-world products are less likely to require consumer learning.

Accepted Answer

A) True 
 B)False  False

Question 3

The _____, a strategy for new products, ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

Accepted Answer

A)  product prototype 
B)  product portfolio 
C)  product framework 
D)  product innovation charter 
A)  product prototype 
B)  product portfolio 
C)  product framework 
D)  product innovation charter D

Question 4

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

Accepted Answer

A) True 
 B)False

Question 5

In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:

Accepted Answer

A)  line extensions. 
B)  new-to-the-firm products. 
C)  new-to-the-world products. 
D)  product improvements. 
A)  line extensions. 
B)  new-to-the-firm products. 
C)  new-to-the-world products. 
D)  product improvements.

Question 6

Firms with a global innovation culture have the most effective global new product programs.

Accepted Answer

A) True 
 B)False

Question 7

Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):

Accepted Answer

A)  line extension. 
B)  new-to-the-firm product. 
C)  new-to-the-world product. 
D)  repositioned product. 
A)  line extension. 
B)  new-to-the-firm product. 
C)  new-to-the-world product. 
D)  repositioned product.

Question 8

Which of the following statements is true regarding invention?

Accepted Answer

A)  An invention is usually patentable. 
B)  To managers, invention is a dimension of complexity. 
C)  There are far more innovations than inventions. 
D)  An invention refers to the overall process whereby an innovation is transformed into a commercial product. 
A)  An invention is usually patentable. 
B)  To managers, invention is a dimension of complexity. 
C)  There are far more innovations than inventions. 
D)  An invention refers to the overall process whereby an innovation is transformed into a commercial product.

Question 9

To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:

Accepted Answer

A)  new-to-the-world products. 
B)  new-to-the-firm products. 
C)  "flanker" brands. 
D)  product improvements. 
A)  new-to-the-world products. 
B)  new-to-the-firm products. 
C)  "flanker" brands. 
D)  product improvements.

Question 10

Which of the following statements is true of new product categories?

Accepted Answer

A)  New product categories do not differ with regard to their associated risks and uncertainties. 
B)  All new product categories are not necessarily innovations. 
C)  Additions or revisions to existing product lines do not fall under the domain of new product categories. 
D)  The least innovative category of new products is product repositionings. 
A)  New product categories do not differ with regard to their associated risks and uncertainties. 
B)  All new product categories are not necessarily innovations. 
C)  Additions or revisions to existing product lines do not fall under the domain of new product categories. 
D)  The least innovative category of new products is product repositionings.

Question 11

_____ are also known as "flanker" brands.

Accepted Answer

A)  Line extensions 
B)  New-to-the-world products 
C)  Improvised products 
D)  Repositionings 
A)  Line extensions 
B)  New-to-the-world products 
C)  Improvised products 
D)  Repositionings

Question 12

A marketing researcher is most likely to serve as a _____ in a new product development team.

Accepted Answer

A)  functional representative 
B)  process manager 
C)  scientific advisor 
D)  project leader 
A)  functional representative 
B)  process manager 
C)  scientific advisor 
D)  project leader

Question 13

What is a fuzzy gate? Explain with an example.

Accepted Answer

Evaluation tasks occur after every phase

Question 14

New-to-the-firm products:

Accepted Answer

A)  most likely require consumer learning. 
B)  most likely involve the incorporation of a very new technology. 
C)  tend to revolutionize existing product categories. 
D)  are new to a company, but are not new to the world. 
A)  most likely require consumer learning. 
B)  most likely involve the incorporation of a very new technology. 
C)  tend to revolutionize existing product categories. 
D)  are new to a company, but are not new to the world.

Question 15

Which of the following is the first phase in the basic new products process?

Accepted Answer

A)  Concept ideation and generation 
B)  Opportunity identification and selection 
C)  Project evaluation 
D)  Product development 
A)  Concept ideation and generation 
B)  Opportunity identification and selection 
C)  Project evaluation 
D)  Product development

Question 16

Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?

Accepted Answer

A)  Improvised products 
B)  New-to-the-world products 
C)  New-to-the-firm products 
D)  Repositionings 
A)  Improvised products 
B)  New-to-the-world products 
C)  New-to-the-firm products 
D)  Repositionings

Question 17

Product portfolio management refers to the procedure that takes a new product idea through concept evaluation, product development, launch, and post-launch.

Accepted Answer

A) True 
 B)False

Question 18

_____ refers to the overall process whereby an invention is transformed into a commercial product that can be sold profitably.

Accepted Answer

A)  Innovation 
B)  Attribution 
C)  Brainstorming 
D)  Pricing 
A)  Innovation 
B)  Attribution 
C)  Brainstorming 
D)  Pricing

Question 19

A _____ assumes a leadership role that oversees a team of people representing various functional departments.

Accepted Answer

A)  functional representative 
B)  process manager 
C)  project manager 
D)  marketing researcher 
A)  functional representative 
B)  process manager 
C)  project manager 
D)  marketing researcher

Question 20

A "me-too" product is most likely a:

Accepted Answer

A)  new-to-the-world product. 
B)  new-to-the-firm product. 
C)  repositioned product. 
D)  reduced cost product. 
A)  new-to-the-world product. 
B)  new-to-the-firm product. 
C)  repositioned product. 
D)  reduced cost product.

According to the latest Comparative Performance Assessment Study (CPAS), in comparison to the Rest, Best companies are:

New-to-the-world products are less likely to require consumer learning.

The _____, a strategy for new products, ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:

Firms with a global innovation culture have the most effective global new product programs.

Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):

Which of the following statements is true regarding invention?

To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:

Which of the following statements is true of new product categories?

_____ are also known as "flanker" brands.

A marketing researcher is most likely to serve as a _____ in a new product development team.

What is a fuzzy gate? Explain with an example.

New-to-the-firm products:

Which of the following is the first phase in the basic new products process?

Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?

Product portfolio management refers to the procedure that takes a new product idea through concept evaluation, product development, launch, and post-launch.

_____ refers to the overall process whereby an invention is transformed into a commercial product that can be sold profitably.

A _____ assumes a leadership role that oversees a team of people representing various functional departments.

A "me-too" product is most likely a:

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 1: The Strategic Elements of Product Development

According to the latest Comparative Performance Assessment Study (CPAS), in comparison to the Rest, Best companies are:

New-to-the-world products are less likely to require consumer learning.

The _____, a strategy for new products, ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:

Firms with a global innovation culture have the most effective global new product programs.

Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):

Which of the following statements is true regarding invention?

To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:

Which of the following statements is true of new product categories?

_____ are also known as "flanker" brands.

A marketing researcher is most likely to serve as a _____ in a new product development team.

What is a fuzzy gate? Explain with an example.

New-to-the-firm products:

Which of the following is the first phase in the basic new products process?

Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?

Product portfolio management refers to the procedure that takes a new product idea through concept evaluation, product development, launch, and post-launch.

_____ refers to the overall process whereby an invention is transformed into a commercial product that can be sold profitably.

A _____ assumes a leadership role that oversees a team of people representing various functional departments.

A "me-too" product is most likely a:

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters