Question 1

In many foreign markets, especially developing economies, the laws governing intellectual property protection and product piracy are very stringent.

Accepted Answer

A) True 
 B)False  False

Question 2

One of the key defenses available to a manufacturer in the case of a product liability suit is assumption of risk by a product user.

Accepted Answer

A) True 
 B)False  True

Question 3

A concern facing product developers is the unlocked potential in developing markets or in Third-World countries. Elaborate on this statement.

Accepted Answer

A concern facing product developers is the unlocked potential in developing markets such as China and India, or in Third-World countries. While many companies would love to increase their presence in these emerging markets, one must keep in mind that salaries and standards of living may be very different, as well as the attributes or performance levels expected of products. Therefore, when considering these markets, one must keep in mind that the right product, be it a new mode of transportation, a new farming implement, or a medical device, may significantly improve people's lives, and it is ethically correct to pursue these markets. One should also remember that the "right" product here is not necessarily last year's model or a dumbed-down version of this year's model. It may be that a whole new product is developed from the ground up for developing markets, due to their particular needs and constraints.

Question 4

Briefly trace the stages of the life cycle of a public concern.

Accepted Answer

The stages of the life cycle of a public

Question 5

The unauthorized production of goods that are protected by trademark, copyright, or patent is known as near brand usage.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is true of product liability?

Accepted Answer

A)  Products with inherent risks are excluded from product liability. 
B)  Historically, it applied to goods and not to services. 
C)  It is applicable in cases where there is an assumption of risk. 
D)  It is particularly applied in cases of unforeseeable misuse. 
A)  Products with inherent risks are excluded from product liability. 
B)  Historically, it applied to goods and not to services. 
C)  It is applicable in cases where there is an assumption of risk. 
D)  It is particularly applied in cases of unforeseeable misuse.

Question 7

_____ is best described as the unauthorized use of copyrighted or patented goods or brands.

Accepted Answer

A)  Defalcation 
B)  Brand piracy 
C)  Brand cannibalization 
D)  Embezzlement 
A)  Defalcation 
B)  Brand piracy 
C)  Brand cannibalization 
D)  Embezzlement

Question 8

Panaroma is a patented apparel brand. A manufacturer sells low quality apparel under a slightly different brand name "panoroma" that can cause confusion among customers. This scenario best illustrates _____.

Accepted Answer

A)  embezzlement 
B)  brand cannibalization 
C)  near brand usage 
D)  defalcation 
A)  embezzlement 
B)  brand cannibalization 
C)  near brand usage 
D)  defalcation

Question 9

Describe with examples the various sources of injury that can cause product liability claims.

Accepted Answer

The various sources of injury are:
• Inh

Question 10

Sustainable design refers to either new product design or delivery that reduces negative impacts on the environment.

Accepted Answer

A) True 
 B)False

Question 11

Under the concept of strict liability, the:

Accepted Answer

A)  buyer is unjustified to depend on the seller being right. 
B)  seller of an item is required to make an implied warranty rather than an express warranty. 
C)  seller of an item has the responsibility for not putting a defective product on the market. 
D)  buyer needs to prove that there was direct sale from the manufacturer. 
A)  buyer is unjustified to depend on the seller being right. 
B)  seller of an item is required to make an implied warranty rather than an express warranty. 
C)  seller of an item has the responsibility for not putting a defective product on the market. 
D)  buyer needs to prove that there was direct sale from the manufacturer.

Question 12

Simply offering a product for a given use is sufficient to create a(n):

Accepted Answer

A)  proof of negligence. 
B)  misrepresentation liability. 
C)  explicit warranty. 
D)  implied warranty. 
A)  proof of negligence. 
B)  misrepresentation liability. 
C)  explicit warranty. 
D)  implied warranty.

Question 13

The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.

Accepted Answer

A) True 
 B)False

Question 14

In the context of common law in the 1880s, under the doctrine of _____, injury claimants had to prove that there was direct sale of a defective product from the manufacturer to the injured user for the user to claim product liability.

Accepted Answer

A)  profitability 
B)  portability 
C)  privity 
D)  possession 
A)  profitability 
B)  portability 
C)  privity 
D)  possession

Question 15

With reference to product liabilities, injuries caused as a result of inadequate materials and absence of safety devices would fall under the category of _____.

Accepted Answer

A)  design defects 
B)  inherent risks 
C)  customer misuse 
D)  dangers after use 
A)  design defects 
B)  inherent risks 
C)  customer misuse 
D)  dangers after use

Question 16

Which of the following sources of product liability stems from a seller's promise that is unfulfilled?

Accepted Answer

A)  Misrepresentation 
B)  Warranty 
C)  Negligence 
D)  Strict liability 
A)  Misrepresentation 
B)  Warranty 
C)  Negligence 
D)  Strict liability

Question 17

Which of the following is true of the stirring phase of the life cycle of a public concern?

Accepted Answer

A)  It is characterized by a would-be leader and a muted cause seeking a political base. 
B)  It typically occurs when the opportunity for defusing the public concern has usually passed. 
C)  It is easy to identify this period, although most people ignore it. 
D)  It is characterized by a period of jockeying by adversaries. 
A)  It is characterized by a would-be leader and a muted cause seeking a political base. 
B)  It typically occurs when the opportunity for defusing the public concern has usually passed. 
C)  It is easy to identify this period, although most people ignore it. 
D)  It is characterized by a period of jockeying by adversaries.

Question 18

Which of the following is the primary task of a recall program coordinator for defective products?

Accepted Answer

A)  Fighting strict liability claims on the firm's behalf 
B)  Communicating with the media and regulatory bodies 
C)  Writing complaint letters to political representatives 
D)  Making financial arrangements to sustain the loss 
A)  Fighting strict liability claims on the firm's behalf 
B)  Communicating with the media and regulatory bodies 
C)  Writing complaint letters to political representatives 
D)  Making financial arrangements to sustain the loss

Question 19

Which of the following is true of counterfeiting as a means to product piracy?

Accepted Answer

A)  Counterfeit goods range from low price and quality to excellent quality. 
B)  It involves making defamatory statements about established product brands. 
C)  It refers to a ban on copyrighted or patented goods or brands. 
D)  Counterfeited products have the manufacturer's original warranty. 
A)  Counterfeit goods range from low price and quality to excellent quality. 
B)  It involves making defamatory statements about established product brands. 
C)  It refers to a ban on copyrighted or patented goods or brands. 
D)  Counterfeited products have the manufacturer's original warranty.

Question 20

The best success in sustainable product design occurs when firms:

Accepted Answer

A)  align their business objectives with their environmental initiatives. 
B)  use raw materials that are scarce or hard to get. 
C)  pursue projects that have short-term environmental benefits. 
D)  try to prevent their environmentally responsible business practices from achieving revenue objectives. 
A)  align their business objectives with their environmental initiatives. 
B)  use raw materials that are scarce or hard to get. 
C)  pursue projects that have short-term environmental benefits. 
D)  try to prevent their environmentally responsible business practices from achieving revenue objectives.

In many foreign markets, especially developing economies, the laws governing intellectual property protection and product piracy are very stringent.

One of the key defenses available to a manufacturer in the case of a product liability suit is assumption of risk by a product user.

A concern facing product developers is the unlocked potential in developing markets or in Third-World countries. Elaborate on this statement.

Briefly trace the stages of the life cycle of a public concern.

The unauthorized production of goods that are protected by trademark, copyright, or patent is known as near brand usage.

Which of the following is true of product liability?

_____ is best described as the unauthorized use of copyrighted or patented goods or brands.

Panaroma is a patented apparel brand. A manufacturer sells low quality apparel under a slightly different brand name "panoroma" that can cause confusion among customers. This scenario best illustrates _____.

Describe with examples the various sources of injury that can cause product liability claims.

Sustainable design refers to either new product design or delivery that reduces negative impacts on the environment.

Under the concept of strict liability, the:

Simply offering a product for a given use is sufficient to create a(n):

The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.

In the context of common law in the 1880s, under the doctrine of _____, injury claimants had to prove that there was direct sale of a defective product from the manufacturer to the injured user for the user to claim product liability.

With reference to product liabilities, injuries caused as a result of inadequate materials and absence of safety devices would fall under the category of _____.

Which of the following sources of product liability stems from a seller's promise that is unfulfilled?

Which of the following is true of the stirring phase of the life cycle of a public concern?

Which of the following is the primary task of a recall program coordinator for defective products?

Which of the following is true of counterfeiting as a means to product piracy?

The best success in sustainable product design occurs when firms:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Filters

Exam 18: Public Policy Issues

In many foreign markets, especially developing economies, the laws governing intellectual property protection and product piracy are very stringent.

One of the key defenses available to a manufacturer in the case of a product liability suit is assumption of risk by a product user.

A concern facing product developers is the unlocked potential in developing markets or in Third-World countries. Elaborate on this statement.

Briefly trace the stages of the life cycle of a public concern.

The unauthorized production of goods that are protected by trademark, copyright, or patent is known as near brand usage.

Which of the following is true of product liability?

_____ is best described as the unauthorized use of copyrighted or patented goods or brands.

Panaroma is a patented apparel brand. A manufacturer sells low quality apparel under a slightly different brand name "panoroma" that can cause confusion among customers. This scenario best illustrates _____.

Describe with examples the various sources of injury that can cause product liability claims.

Sustainable design refers to either new product design or delivery that reduces negative impacts on the environment.

Under the concept of strict liability, the:

Simply offering a product for a given use is sufficient to create a(n):

The concept of strict liability requires proof that a direct sale from the manufacturer to the injured user took place.

In the context of common law in the 1880s, under the doctrine of _____, injury claimants had to prove that there was direct sale of a defective product from the manufacturer to the injured user for the user to claim product liability.

With reference to product liabilities, injuries caused as a result of inadequate materials and absence of safety devices would fall under the category of _____.

Which of the following sources of product liability stems from a seller's promise that is unfulfilled?

Which of the following is true of the stirring phase of the life cycle of a public concern?

Which of the following is the primary task of a recall program coordinator for defective products?

Which of the following is true of counterfeiting as a means to product piracy?

The best success in sustainable product design occurs when firms:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Filters