Question 1

According to the classic five-point question format of the concept test for a product, the top-two-boxes score includes the number of people who:

Accepted Answer

A)  definitely would buy the product or probably would buy the product. 
B)  probably would buy the product or might or might not buy the product. 
C)  might or might not buy the product or probably would not buy the product. 
D)  probably would buy the product or definitely would not buy the product. 
A)  definitely would buy the product or probably would buy the product. 
B)  probably would buy the product or might or might not buy the product. 
C)  might or might not buy the product or probably would not buy the product. 
D)  probably would buy the product or definitely would not buy the product.

Question 2

Which of the following statements is true regarding the people dimension of the evaluation system?

Accepted Answer

A)  It is difficult to kill an idea in the early stage of product development as most of the people are yet to evaluate the idea. 
B)  Late in the product development cycle, hurdles are usually easy to wave aside. 
C)  Early in the life of a new product, the product idea may have little support outside of R&D. 
D)  Late in the product development cycle, fewer people are likely to support the product idea. 
A)  It is difficult to kill an idea in the early stage of product development as most of the people are yet to evaluate the idea. 
B)  Late in the product development cycle, hurdles are usually easy to wave aside. 
C)  Early in the life of a new product, the product idea may have little support outside of R&D. 
D)  Late in the product development cycle, fewer people are likely to support the product idea.

Question 3

Which of the following adopter groups are the most important for concept testing of new products and, probably, market acceptance?

Accepted Answer

A)  Early majority and late majority 
B)  Early majority and laggards 
C)  Innovators and early adopters 
D)  Innovators and laggards 
A)  Early majority and late majority 
B)  Early majority and laggards 
C)  Innovators and early adopters 
D)  Innovators and laggards

Question 4

The A-T-A-R concept is taken from _____.

Accepted Answer

A)  the risk/payoff matrix 
B)  diffusion of innovation 
C)  the delay curve 
D)  the cumulative expense curve 
A)  the risk/payoff matrix 
B)  diffusion of innovation 
C)  the delay curve 
D)  the cumulative expense curve

Question 5

Which of the following risk strategies typically involves developing a contingency plan to accompany new product development?

Accepted Answer

A)  Passive avoidance 
B)  Active acceptance 
C)  Mitigation 
D)  Transfer 
A)  Passive avoidance 
B)  Active acceptance 
C)  Mitigation 
D)  Transfer

According to the classic five-point question format of the concept test for a product, the top-two-boxes score includes the number of people who:

Which of the following statements is true regarding the people dimension of the evaluation system?

Which of the following adopter groups are the most important for concept testing of new products and, probably, market acceptance?

The A-T-A-R concept is taken from _____.

Which of the following risk strategies typically involves developing a contingency plan to accompany new product development?

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 7: Concept Evaluation and Testing

According to the classic five-point question format of the concept test for a product, the top-two-boxes score includes the number of people who:

Which of the following statements is true regarding the people dimension of the evaluation system?

Which of the following adopter groups are the most important for concept testing of new products and, probably, market acceptance?

The A-T-A-R concept is taken from _____.

Which of the following risk strategies typically involves developing a contingency plan to accompany new product development?

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

New Product Ideas: Analytical Attribute Approaches

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters