Exam 9: Writing Persuasive Messages

Keeping in mind the Office of Customer Affairs regulations, which of the following statements must be added to the message to best support the claim made in the message?

When writing a persuasive message, it is important to try to hide your purpose so that the readers don't know you are trying to persuade them to do something.

Which of the following approaches is more compatible with persuasive messages for today's social media?

Promotional mobile messages must have complex graphics and sophisticated writing.

A good persuasive claim should ________.

List and describe the four strategies for creating a sales message.

When writing promotional messages for social media, you should do all of the following EXCEPT ________.

The first task in planning persuasive messages is to ________.

When writing promotional messages for social media, you should NOT ________.

Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision.

Describe the three main types of logical appeals.

The price of a product can be a particularly tricky issue in any promotional message. You should always ________.

Given below are the closing statements of some persuasive messages. Judging from the call to action made in each, which one of these constitutes a sales message?

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Marketers have a responsibility to stay up to date on laws and regulations that restrict promotional messages.

In a bid to persuade consumers to buy your product, you quote the results of a taste test in which most individuals preferred your product over the competitor's. Which kind of reasoning device are you using in this case?

As CEO of your company, you are drafting an email to persuade your managers of the need to minimize wastage of paper, power, and other resources in order to reduce the company's carbon footprint. What format would you choose to convey this message and why? Would you use the direct approach or the indirect approach in organizing this message? Justify your choice. Draft the message using your chosen format and approach.

"This bike has four gears and a built-in GPS system." This statement describes the selling features of the bike.

Describe the four steps of the AIDA model for persuasive messages.

Which of the following statements would be deceptive to use in the message?