Question 1

Organize reference material in logical ways with clear headings that promote skimming.

Accepted Answer

A) True 
 B)False  True

Question 2

Business messages designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

Accepted Answer

A) True 
 B)False  True

Question 3

William has drafted the following email message to the HR manager of Hi-Tech Systems, enquiring if the company has a position open for Software Developer. Analyze the message and point out errors that will likely reduce the effectiveness of the communication. Redraft the email by following the tips for effective email messages.
From: willam.chandler@mail.com
To: lily.shafton@hitechsystems.com
Subject: Need help
Hi Lily,
Thank you for your time. I am a graduate in Computer Engineering from the University of Waterloo. I am presently looking for a job as a software developer and am interested in working for Hi-Tech Systems.
I have been following the company for several years now, and IMHO, it is the best place for a fresher in the industry to learn and grow. Hi-Tech Systems has distinguished itself as the company to have filed for the HIGHEST NUMBER OF PATENTS in 2010! It has also been selected as EMPLOYER OF THE YEAR by leading business magazines for four years in a row. I mean, what's not to like?
I passed with honours at Waterloo and received the "MOST PROMISING STUDENT OF THE YEAR" prize at our graduation. I am a good team player, voted leader of my student team.
PFA my résumé. Please let me know if you have a suitable position open for me. I hope to hear from you soon.
Regards,
William Chandler

Accepted Answer

Errors in the original email that may reduce its effectiveness include:
- Informal language and abbreviations (e.g. "IMHO" instead of "in my humble opinion")
- Overly boastful language about the company and the sender's achievements
- Lack of specific information about the position being sought
- Lack of a clear call to action or next steps

A redrafted email could be as follows:

Subject: Inquiry Regarding Software Developer Position

Dear Ms. Shafton,

I hope this email finds you well. My name is William Chandler, and I recently graduated with a degree in Computer Engineering from the University of Waterloo. I am writing to inquire about any open positions for a software developer at Hi-Tech Systems.

I have been following Hi-Tech Systems for several years and am impressed by the company's reputation for innovation and excellence. I am particularly interested in the opportunity to contribute to a company that values continuous learning and growth.

I have attached my resume for your review. I would appreciate the opportunity to discuss how my skills and experience align with the needs of Hi-Tech Systems. Please let me know if there are any suitable positions available or if there is a preferred application process.

Thank you for your time and consideration. I look forward to the possibility of contributing to the success of Hi-Tech Systems.

Sincerely,
William Chandler

Question 4

________ is a form of digital media that provides a variety of communication tools, including status updates, user comments, and personal profiles.

Accepted Answer

The answer of ________ is a form of digital media...

Question 5

The amount of content accessed from mobile devices continues to rise.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is TRUE about the use of email as a mode of business communication?

Accepted Answer

A)  The availability of new tools such as instant messaging, blogs, microblogs, social networks, and shared workspaces has not impacted the use of email. 
B)  Since email is an informal tool, one need not consider the traditional notions of organizational hierarchy when communicating through emails. 
C)  Many companies now have formal email policies that specify how employees can use email. 
D)  When compared to IM, midsize messages are more difficult to compose and read on email. 
A)  The availability of new tools such as instant messaging, blogs, microblogs, social networks, and shared workspaces has not impacted the use of email. 
B)  Since email is an informal tool, one need not consider the traditional notions of organizational hierarchy when communicating through emails. 
C)  Many companies now have formal email policies that specify how employees can use email. 
D)  When compared to IM, midsize messages are more difficult to compose and read on email.

Question 7

You need to send a message to your manager, presenting a new idea you have to boost company sales in the next year. This message is a page long and incorporates confidential company information. Which of the following communication modes would you use to send this message, so that it can be reviewed by your manager at his leisure?

Accepted Answer

A)  IM 
B)  Twitter 
C)  Text messaging 
D)  Email 
A)  IM 
B)  Twitter 
C)  Text messaging 
D)  Email

Question 8

Stakeholders can use social media to help some companies and harm others.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is an effective strategy for business communication on social networks?

Accepted Answer

A)  Disable the group feature social networks to prevent the formation of special-interest groups. 
B)  Inject conventional promotional efforts into all social networking conversations. 
C)  Tailor the company's personality to suit unique social networking environments. 
D)  Join existing conversations on social networks. 
A)  Disable the group feature social networks to prevent the formation of special-interest groups. 
B)  Inject conventional promotional efforts into all social networking conversations. 
C)  Tailor the company's personality to suit unique social networking environments. 
D)  Join existing conversations on social networks.

Question 10

Business emails do not need to follow formal rules of grammar, spelling, and capitalization; they should instead use brief texting language and abbreviations such as LOL and IMHO.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a risk of using IM for business communication?

Accepted Answer

A)  Incompatibility between competing IM systems 
B)  Not widely available 
C)  Potential for misuse as a one-to-many broadcast method higher than that for email 
D)  More expensive than phone calls and emails 
A)  Incompatibility between competing IM systems 
B)  Not widely available 
C)  Potential for misuse as a one-to-many broadcast method higher than that for email 
D)  More expensive than phone calls and emails

Question 12

When communicating on social networks, you should ________.

Accepted Answer

A)  maintain a consistent compositional mode across all networks and types of messages 
B)  disable the group feature on social networks to prevent the formation of special-interest groups 
C)  maintain a consistent personality across all the networks in which you are active 
D)  stimulate and facilitate new conversations and not join existing ones 
A)  maintain a consistent compositional mode across all networks and types of messages 
B)  disable the group feature on social networks to prevent the formation of special-interest groups 
C)  maintain a consistent personality across all the networks in which you are active 
D)  stimulate and facilitate new conversations and not join existing ones

Question 13

Which of the following is a benefit of using IM?

Accepted Answer

A)  Immune to computer viruses and network infiltration 
B)  Does not require user authentication 
C)  Messages can be easily logged for later review 
D)  Ability to mimic conversation more closely than email 
A)  Immune to computer viruses and network infiltration 
B)  Does not require user authentication 
C)  Messages can be easily logged for later review 
D)  Ability to mimic conversation more closely than email

Question 14

Which of the following is a guideline for creating effective podcasts?

Accepted Answer

A)  Make up your content as you record the podcast. 
B)  Read out from a prepared script when recording. 
C)  Pay close attention to previews, transitions, and reviews. 
D)  Frequently bounce from one theme to another. 
A)  Make up your content as you record the podcast. 
B)  Read out from a prepared script when recording. 
C)  Pay close attention to previews, transitions, and reviews. 
D)  Frequently bounce from one theme to another.

Question 15

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

The answer of ________ is a measure of how effectively...

Question 16

Beth is sending an email to her manager to update him about the status of her project. Which of the following subject lines would best capture her manager's attention?

Accepted Answer

A)  Project update 
B)  Thompson project update - more information needed for Module 3 
C)  More information needed 
D)  Thompson project update - Module 3 
A)  Project update 
B)  Thompson project update - more information needed for Module 3 
C)  More information needed 
D)  Thompson project update - Module 3

Question 17

Discuss two problems that emoticons and emojis can cause in business communications.

Accepted Answer

First, even though an increasing number

Question 18

How can the three-step process be adapted to podcasting?

Accepted Answer

The three-step writing process adapts qu

Question 19

Richard is the marketing manager of a company that manufactures and retails bicycles. The company, started by an ardent cyclist with $50 in his pocket, has an interesting history. Richard has framed this as an inspiring story that highlights the victory of small business over big corporations and has put it on the company's website. Identify the compositional mode used by Richard for this message.

Accepted Answer

A)  Orientation 
B)  Conversation 
C)  Summary 
D)  Narrative 
A)  Orientation 
B)  Conversation 
C)  Summary 
D)  Narrative

Question 20

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

A)  Free-writing 
B)  Mind mapping 
C)  Critical path analysis 
D)  Sentiment analysis 
A)  Free-writing 
B)  Mind mapping 
C)  Critical path analysis 
D)  Sentiment analysis

Organize reference material in logical ways with clear headings that promote skimming.

Business messages designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

________ is a form of digital media that provides a variety of communication tools, including status updates, user comments, and personal profiles.

The amount of content accessed from mobile devices continues to rise.

Which of the following is TRUE about the use of email as a mode of business communication?

Stakeholders can use social media to help some companies and harm others.

Which of the following is an effective strategy for business communication on social networks?

Business emails do not need to follow formal rules of grammar, spelling, and capitalization; they should instead use brief texting language and abbreviations such as LOL and IMHO.

Which of the following is a risk of using IM for business communication?

When communicating on social networks, you should ________.

Which of the following is a benefit of using IM?

Which of the following is a guideline for creating effective podcasts?

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Beth is sending an email to her manager to update him about the status of her project. Which of the following subject lines would best capture her manager's attention?

Discuss two problems that emoticons and emojis can cause in business communications.

How can the three-step process be adapted to podcasting?

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

Organize reference material in logical ways with clear headings that promote skimming.

Business messages designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

________ is a form of digital media that provides a variety of communication tools, including status updates, user comments, and personal profiles.

The amount of content accessed from mobile devices continues to rise.

Which of the following is TRUE about the use of email as a mode of business communication?

Stakeholders can use social media to help some companies and harm others.

Which of the following is an effective strategy for business communication on social networks?

Business emails do not need to follow formal rules of grammar, spelling, and capitalization; they should instead use brief texting language and abbreviations such as LOL and IMHO.

Which of the following is a risk of using IM for business communication?

When communicating on social networks, you should ________.

Which of the following is a benefit of using IM?

Which of the following is a guideline for creating effective podcasts?

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Beth is sending an email to her manager to update him about the status of her project. Which of the following subject lines would best capture her manager's attention?

Discuss two problems that emoticons and emojis can cause in business communications.

How can the three-step process be adapted to podcasting?

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters