Exam 3: Planning Business Messages

Telephone calls, teleconferencing, voicemail messages, and audio recordings such as compact discs and podcasts are ________.

The first stage of the writing process includes ________.

Most business communication efforts involve which of the following?

Describe the three-step writing process.

The general purpose of a business message is a statement of what you hope to accomplish with your message.

Which of the following is TRUE of the direct approach to presenting information?

The second stage of the writing process includes ________.

When writing, Alyssa finds it best to talk through a communication challenge before beginning to write. She records herself describing what she intends to write. When she listens to the playback, she identifies ways to tighten and clarify the message. The process Alyssa uses is known as ________.

________ are popular because they convey messages quickly and are easy to share via social technologies.

It is not a good strategy to use the journalistic approach of seeing if your message answers who, what, when, where, why and how.

Which of the following is TRUE of the indirect approach to presenting information?

________ media communicate in the simplest ways, provide no opportunity for audience feedback, and aren't personalized.

It is important to reach the decision makers or opinion moulders in your audience.

Jeremy writes articles on personal finance for a local paper. He often needs to simplify financial concepts and reduce them to everyday terms to reach his audience. In order to structure his articles, he starts with a key question from the audience's perspective and works back toward the message. Each answer generates new questions until he can identify the information that needs to be in the article. His method of working is known as ________.

Messages can be unethical simply because information is omitted.

Converting audio signals to computer data is known as ________.

When you want to read the audience's body language or hear the tone of their response, which of these channels is most effective?

Briefly describe at least four factors to consider in choosing a medium for your message.

When your message is complex and must be communicated quickly, which of these channels is most effective?

The second stage of the writing process is organizing and writing the first draft.