Exam 2: Meeting Guest Expectations Through Planning

Which of the following issues is LEAST important in managing labor?

The design-day concept is based on the idea that

All action plans in the strategic planning process require funds. Therefore, a plan needs to be put in place to strategically use those funds.

While a strong brand name is important to a business, it can be a disadvantage if it has negative associations in certain markets.

Successful yield management is best described as

Although strategic planning is traditionally viewed as a management prerogative, more hospitality organizations are including their employees in planning.

The Delphi technique is best used for

Generation Z is comprised of those born in the year 1997 or later.

Three important factors that will influence future hospitality organizations are changing technology, the entry of Generation Y into the workforce, and changes in market segment definitions.

According to Michael Porter, three service strategies include a lower price, a differentiated product, and finding a market niche.

According to Leonard Berry, the most important component of an excellent service strategy is a commitment to