Exam 17: Using Social Media and Mobile Marketing to Connect With Consumers

Figure 17-1 -One dimension, ________, is used to classify social media and is shown in Figure 17-1 above on the -axis, ranging from "words" to "animation."

Which of the following smartphone apps is made possible through mobile marketing?

Within the context of social media, an "evangelist" is an online user who

Figure 17-4 -Recalling Figure 17-4 above, which two social networks are similar in terms of number of users, while the one with fewer users has a larger market share of visits indicating more frequent use?

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as

As a performance measure for social networks, the total number of people who connect with a post (for example, "like" or make a comment) divided by the total number of people seeing the post is the

If a brand manager for Honda creates an offbeat and funny video featuring its latest model, the best social networking site to publish the video for marketing purposes would be

Describe 5 of the 10 performance measures brand managers typically use to assess outputs or revenues of social media.

A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

Which of the following statements about Facebook is most accurate?

The number of times a Facebook page is loaded in a given time period is referred to as

If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to implement this social network?

The most-watched videos on ________ are Luis Fonsi's "Despacito," Wiz Khalifa's "See You Again," and Ed Sheeran's "Shape of You," with 5.1 billion, 3.5 billion, and 3.4 billion views, respectively.

Messaging apps such as WhatsApp, Talk, Facebook Messenger, WeChat, and Slack allow consumers to chat with company representatives, ask questions, and obtain personalized recommendations. These messaging options, when combined with Internet bots, are becoming a new form of shopping known as

YouTube is

Compared with earlier forms of the Web, Web 2.0

LinkedIn is

Which of the following is the largest analytical platform that can respond to queries in facts, photos, and direct answers?

Social media are