Question 1

User-generated content (UGC) refers to

Accepted Answer

A)  content found on a "personal profile" page. 
B)  content found only on blogs and wikis. 
C)  content that is created with the intention of achieving commercial profit. 
D)  content found on forms of online media that are privately owned and operated by a single user. 
E)  the various forms of online media content that are publicly available and created by end users. 
A)  content found on a "personal profile" page. 
B)  content found only on blogs and wikis. 
C)  content that is created with the intention of achieving commercial profit. 
D)  content found on forms of online media that are privately owned and operated by a single user. 
E)  the various forms of online media content that are publicly available and created by end users.

Question 2

Which of the following social media networks does Body Glove use as the foundation of its customer service function?

Accepted Answer

A)  Pinterest 
B)  Facebook 
C)  YouTube 
D)  Twitter 
E)  Instagram 
A)  Pinterest 
B)  Facebook 
C)  YouTube 
D)  Twitter 
E)  Instagram

Question 3

The social network primarily used for professional networking and job searching is

Accepted Answer

A)  Twitter. 
B)  LinkedIn. 
C)  Facebook. 
D)  YouTube. 
E)  Facetime. 
A)  Twitter. 
B)  LinkedIn. 
C)  Facebook. 
D)  YouTube. 
E)  Facetime.

Question 4

The convergence of real and digital worlds is the result of

Accepted Answer

A)  the work of William Gibson, who coined the term cyberspace. 
B)  the implementation of ideas found in science fiction films and books. 
C)  proliferation of interlinked social commerce technologies, databases and algorithms, and apps. 
D)  Steve Jobs, the late visionary CEO of Apple, Inc. 
E)  the researchers at Xerox Palo Alto Research Center (PAR
C) . 
A)  the work of William Gibson, who coined the term cyberspace. 
B)  the implementation of ideas found in science fiction films and books. 
C)  proliferation of interlinked social commerce technologies, databases and algorithms, and apps. 
D)  Steve Jobs, the late visionary CEO of Apple, Inc. 
E)  the researchers at Xerox Palo Alto Research Center (PAR
C) .

Question 5

Through a network of businesspeople known as ________, members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

Accepted Answer

A)  followers 
B)  colleagues 
C)  contacts 
D)  connections 
E)  friends 
A)  followers 
B)  colleagues 
C)  contacts 
D)  connections 
E)  friends

Question 6

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an email address), and a password, as well as answering a few questions (date of birth, gender, etc.) are referred to as

Accepted Answer

A)  users/members. 
B)  unique visitors. 
C)  visitors. 
D)  fans. 
E)  vloggers. 
A)  users/members. 
B)  unique visitors. 
C)  visitors. 
D)  fans. 
E)  vloggers.

Question 7

To engage fans on Facebook, a good strategy is for a brand manager to use it to

Accepted Answer

A)  create ads that will appear in a specified, strategic position on every page when users log in to their profiles. 
B)  send an email message to every registered Facebook user. 
C)  learn users' passions and let them guide content, as Taco Bell does with polling its users. 
D)  create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page. 
E)  develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team. 
A)  create ads that will appear in a specified, strategic position on every page when users log in to their profiles. 
B)  send an email message to every registered Facebook user. 
C)  learn users' passions and let them guide content, as Taco Bell does with polling its users. 
D)  create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page. 
E)  develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

Question 8

In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one's influence on those reached.

Accepted Answer

A)  decrease 
B)  not affect 
C)  undermine 
D)  manipulate 
E)  increase 
A)  decrease 
B)  not affect 
C)  undermine 
D)  manipulate 
E)  increase

Question 9

In classifying social media, self-disclosure is

Accepted Answer

A)  the degree to which a person's thoughts, feelings, likes, and dislikes are shared when engaged in a social interaction. 
B)  the degree of acoustic, visual, and personal contact between two communication partners. 
C)  an undesirable effect of social media in which too much personal information is given by users, resulting in identity theft. 
D)  a growing trend in which telephone and email communications contribute to one's online profile. 
E)  behavior that leads to an unfavorable impression by other online users. 
A)  the degree to which a person's thoughts, feelings, likes, and dislikes are shared when engaged in a social interaction. 
B)  the degree of acoustic, visual, and personal contact between two communication partners. 
C)  an undesirable effect of social media in which too much personal information is given by users, resulting in identity theft. 
D)  a growing trend in which telephone and email communications contribute to one's online profile. 
E)  behavior that leads to an unfavorable impression by other online users.

Question 10

What are the four guidelines to engage fans on Facebook?

Accepted Answer

Research suggests, first, be creative in

User-generated content (UGC) refers to

Which of the following social media networks does Body Glove use as the foundation of its customer service function?

The social network primarily used for professional networking and job searching is

The convergence of real and digital worlds is the result of

Through a network of businesspeople known as ________, members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an email address), and a password, as well as answering a few questions (date of birth, gender, etc.) are referred to as

To engage fans on Facebook, a good strategy is for a brand manager to use it to

In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one's influence on those reached.

In classifying social media, self-disclosure is

What are the four guidelines to engage fans on Facebook?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Filters

Exam 17: Using Social Media and Mobile Marketing to Connect With Consumers

User-generated content (UGC) refers to

Which of the following social media networks does Body Glove use as the foundation of its customer service function?

The social network primarily used for professional networking and job searching is

The convergence of real and digital worlds is the result of

Through a network of businesspeople known as ________, members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an email address), and a password, as well as answering a few questions (date of birth, gender, etc.) are referred to as

To engage fans on Facebook, a good strategy is for a brand manager to use it to

In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one's influence on those reached.

In classifying social media, self-disclosure is

What are the four guidelines to engage fans on Facebook?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Filters