Exam 6: Understanding and Reaching Global Consumers and Markets

Explain the difference between dumping and parallel importing.

PepsiCo and The Strauss Group have together formed an Israeli business to market Frito-Lay's Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

European car companies Volkswagen and BMW own and operate car-manufacturing facilities in South Carolina and Alabama respectively that use American labor. This illustrates their use of

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's ________ must also be considered.

The belief that aspects of one's culture are superior to another's is referred to as

KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes. In Thailand, it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside its chicken. These examples illustrate that KFC exhibits an appreciation for the ________ of other societies.

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

Exporting refers to a global market entry strategy in which

A country's income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone.

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Which of the following statements about the relationship between the imports into the United States and the exports from the United States during the last 30 years is most accurate?

Global consumers are

The balance of trade is the

Which of the following countries is the world's leading exporter?

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

The PRS Group maintains a website that can be used to determine

Figure 6-4 -According to Figure 6-4, point B would most likely represent what option for entering the global marketplace?