Question 1

Figure 6-4
-According to Figure 6-4, point D would most likely represent what option for entering the global marketplace?

Accepted Answer

A)  exporting 
B)  joint venture 
C)  direct investment 
D)  franchising 
E)  licensing 
A)  exporting 
B)  joint venture 
C)  direct investment 
D)  franchising 
E)  licensing

Question 2

________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

Accepted Answer

A)  Country partisanship 
B)  Cultural ethnocentrism 
C)  Xenophobia 
D)  Consumer ethnocentrism 
E)  Nationalism 
A)  Country partisanship 
B)  Cultural ethnocentrism 
C)  Xenophobia 
D)  Consumer ethnocentrism 
E)  Nationalism

Question 3

The appreciation of fashion and music, and a desire for novelty and trendier designs and images

Accepted Answer

A)  are preferences found more in American teenagers than in most other cultures around the world. 
B)  actually begin at age 10, but begin to decline significantly as students enter high school. 
C)  ironically are found more frequently among teenagers who cannot afford to make those purchases than for those who can. 
D)  are preferences of teenagers around the world regardless of where they live. 
E)  are often established early among European teens and they typically linger well into adulthood. 
A)  are preferences found more in American teenagers than in most other cultures around the world. 
B)  actually begin at age 10, but begin to decline significantly as students enter high school. 
C)  ironically are found more frequently among teenagers who cannot afford to make those purchases than for those who can. 
D)  are preferences of teenagers around the world regardless of where they live. 
E)  are often established early among European teens and they typically linger well into adulthood.

Question 4

A global marketing strategy refers to

Accepted Answer

A)  the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business. 
B)  the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources toward customer education. 
C)  the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. 
D)  the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses. 
E)  the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation. 
A)  the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business. 
B)  the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources toward customer education. 
C)  the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. 
D)  the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses. 
E)  the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.

Question 5

All of the following are advantages of licensing except which?

Accepted Answer

A)  the foreign country gains employment by having the product manufactured locally 
B)  the licensee gains information that allows it to start with a competitive advantage 
C)  the lower risk to the company granting the license compared to direct investment 
D)  the licensor's ability to protect its brand name from harm 
E)  the capital-free entry into a foreign country 
A)  the foreign country gains employment by having the product manufactured locally 
B)  the licensee gains information that allows it to start with a competitive advantage 
C)  the lower risk to the company granting the license compared to direct investment 
D)  the licensor's ability to protect its brand name from harm 
E)  the capital-free entry into a foreign country

Question 6

A joint venture entails

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B)  contracting with a foreign firm to manufacture products according to certain specifications. 
C)  a foreign company and a local firm investing together to create a local business. 
D)  having a company handle its own exports directly, but using intermediaries for importing. 
E)  exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's products abroad. 
A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B)  contracting with a foreign firm to manufacture products according to certain specifications. 
C)  a foreign company and a local firm investing together to create a local business. 
D)  having a company handle its own exports directly, but using intermediaries for importing. 
E)  exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's products abroad.

Question 7

Which of the following statements about global brands is most accurate?

Accepted Answer

A)  A global brand has centrally coordinated marketing programs. 
B)  A global brand is marketed under different names but uses identical ads for all markets. 
C)  A global brand alters the product formulation or service for each geographical region. 
D)  A global brand delivers multiple benefits based on the GDP of each country. 
E)  A global brand is a collaborative effort among several different national firms. 
A)  A global brand has centrally coordinated marketing programs. 
B)  A global brand is marketed under different names but uses identical ads for all markets. 
C)  A global brand alters the product formulation or service for each geographical region. 
D)  A global brand delivers multiple benefits based on the GDP of each country. 
E)  A global brand is a collaborative effort among several different national firms.

Question 8

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)  domestic imperialism. 
B)  protectionism. 
C)  blocked competition. 
D)  import taxation. 
E)  trade restriction. 
A)  domestic imperialism. 
B)  protectionism. 
C)  blocked competition. 
D)  import taxation. 
E)  trade restriction.

Question 9

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Accepted Answer

A)  customs. 
B)  ethics. 
C)  values. 
D)  culture. 
E)  beliefs. 
A)  customs. 
B)  ethics. 
C)  values. 
D)  culture. 
E)  beliefs.

Question 10

Global competition exists when

Accepted Answer

A)  a firm produces and markets its products domestically rather than internationally. 
B)  firms originate, produce, and market their products and services worldwide. 
C)  two firms from two different countries compete for market share in a single domestic market. 
D)  two or more firms from different nations combine their resources to market products in a single domestic market. 
E)  the firm from one nation dominates the market for its product in every nation. 
A)  a firm produces and markets its products domestically rather than internationally. 
B)  firms originate, produce, and market their products and services worldwide. 
C)  two firms from two different countries compete for market share in a single domestic market. 
D)  two or more firms from different nations combine their resources to market products in a single domestic market. 
E)  the firm from one nation dominates the market for its product in every nation.

Question 11

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Accepted Answer

A)  market synthesis. 
B)  cross-cultural analysis. 
C)  international sociographics. 
D)  transnational anthropology. 
E)  multicultural ethnocentrism. 
A)  market synthesis. 
B)  cross-cultural analysis. 
C)  international sociographics. 
D)  transnational anthropology. 
E)  multicultural ethnocentrism.

Question 12

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration 
B)  regulatory constraints regarding contracts, mergers, and partnerships 
C)  an assessment of the economic infrastructure in different countries 
D)  an assessment of language differences including dialect variation 
E)  political and ideological differences between the countries involved 
A)  an analysis of cultural diversity within the country under consideration 
B)  regulatory constraints regarding contracts, mergers, and partnerships 
C)  an assessment of the economic infrastructure in different countries 
D)  an assessment of language differences including dialect variation 
E)  political and ideological differences between the countries involved

Question 13

Even though there are about 100 official languages in the world, the three major ones used in global diplomacy and commerce are

Accepted Answer

A)  English, Japanese, and Chinese. 
B)  English, French, and Spanish. 
C)  Japanese, Spanish, and French. 
D)  Japanese, Spanish, and English. 
E)  Spanish, English, and Chinese. 
A)  English, Japanese, and Chinese. 
B)  English, French, and Spanish. 
C)  Japanese, Spanish, and French. 
D)  Japanese, Spanish, and English. 
E)  Spanish, English, and Chinese.

Question 14

Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is

Accepted Answer

A)  licensing. 
B)  accreditation. 
C)  countertrading. 
D)  cooperative. 
E)  internationalization. 
A)  licensing. 
B)  accreditation. 
C)  countertrading. 
D)  cooperative. 
E)  internationalization.

Question 15

Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in order to bring Starbucks to India. The global market entry strategy is known as

Accepted Answer

A)  franchising. 
B)  a joint venture. 
C)  licensing. 
D)  direct investment. 
E)  exporting. 
A)  franchising. 
B)  a joint venture. 
C)  licensing. 
D)  direct investment. 
E)  exporting.

Question 16

U.S. citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Accepted Answer

A)  both countries have suffered major financial crises due to a severe trade imbalance. 
B)  both countries have imposed tariffs on imported goods to protect their domestic markets. 
C)  both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets. 
D)  both products are considered essentials and as a result are more heavily taxed. 
E)  these products were purchased at a lower price from nations that currently are under governmental sanctions. 
A)  both countries have suffered major financial crises due to a severe trade imbalance. 
B)  both countries have imposed tariffs on imported goods to protect their domestic markets. 
C)  both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets. 
D)  both products are considered essentials and as a result are more heavily taxed. 
E)  these products were purchased at a lower price from nations that currently are under governmental sanctions.

Question 17

Generally, as the proportion of middle-income households in a country increases, the nation's purchasing power

Accepted Answer

A)  levels off. 
B)  decreases. 
C)  increases. 
D)  becomes less of an economic priority. 
E)  becomes progressively unstable. 
A)  levels off. 
B)  decreases. 
C)  increases. 
D)  becomes less of an economic priority. 
E)  becomes progressively unstable.

Question 18

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.

Accepted Answer

A)  an ethnocentric 
B)  a transnational 
C)  a global 
D)  an international 
E)  a multidomestic 
A)  an ethnocentric 
B)  a transnational 
C)  a global 
D)  an international 
E)  a multidomestic

Question 19

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The distribution channels can be considered to have been successful when the product reaches the

Accepted Answer

A)  seller. 
B)  channels between nations. 
C)  seller's international marketing headquarters. 
D)  final consumer. 
E)  channels within foreign nations. 
A)  seller. 
B)  channels between nations. 
C)  seller's international marketing headquarters. 
D)  final consumer. 
E)  channels within foreign nations.

Question 20

In international trade, dumping refers to

Accepted Answer

A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes. 
B)  a firm selling damaged or unsalable goods below their original production cost. 
C)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods. 
D)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models. 
E)  a firm selling a product in a foreign country below its domestic price or below its actual cost. 
A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes. 
B)  a firm selling damaged or unsalable goods below their original production cost. 
C)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods. 
D)  a firm selling quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models. 
E)  a firm selling a product in a foreign country below its domestic price or below its actual cost.

Figure 6-4 -According to Figure 6-4, point D would most likely represent what option for entering the global marketplace?

________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

The appreciation of fashion and music, and a desire for novelty and trendier designs and images

A global marketing strategy refers to

All of the following are advantages of licensing except which?

A joint venture entails

Which of the following statements about global brands is most accurate?

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Global competition exists when

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Even though there are about 100 official languages in the world, the three major ones used in global diplomacy and commerce are

Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is

Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in order to bring Starbucks to India. The global market entry strategy is known as

U.S. citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Generally, as the proportion of middle-income households in a country increases, the nation's purchasing power

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The distribution channels can be considered to have been successful when the product reaches the

In international trade, dumping refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

Figure 6-4 -According to Figure 6-4, point D would most likely represent what option for entering the global marketplace?

________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products.

The appreciation of fashion and music, and a desire for novelty and trendier designs and images

A global marketing strategy refers to

All of the following are advantages of licensing except which?

A joint venture entails

Which of the following statements about global brands is most accurate?

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Global competition exists when

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Even though there are about 100 official languages in the world, the three major ones used in global diplomacy and commerce are

Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is

Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in order to bring Starbucks to India. The global market entry strategy is known as

U.S. citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Generally, as the proportion of middle-income households in a country increases, the nation's purchasing power

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The distribution channels can be considered to have been successful when the product reaches the

In international trade, dumping refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters