Exam 6: Understanding and Reaching Global Consumers and Markets

Indirect exporting refers to

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

In Japan, women give men chocolates on Valentine's Day. This is an example of

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Which of the following examples best demonstrates a company's appreciation of another country's values?

________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

To eliminate the need to continually monitor currency exchange rates, 16 of the countries in the European Union (EU) have adopted a common currency, which is called the

The trade feedback effect is one argument for

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Chrysler Corp. wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 3,100,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Before Apple's iPhone 8 was officially for sale in China, it was being sold there. These phones were purchased in the United States, Hong Kong, and other markets, and then resold by unauthorized vendors in China for between $1,700 and $2,500. These products are considered to be part of

U.S. appliance manufacturers note that people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used ________ marketing strategy.

The Japanese manufacture tractors for rice paddies. They are smaller than most U.S. tractors and perfect for a weekend farmer who wants to tend to a small garden. The tractors are not sold in the United States through any authorized channels, yet they are available in the United States at prices below the manufacturer's suggested retail price. These Japanese tractors are being sold

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

A quota refers to

What global market entry strategy allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as