Question 1

A trade war is initiated when

Accepted Answer

A)  the World Trade Organization issues fines to two or more corporations in a country. 
B)  two or more companies attempt to undercut one another's pricing strategy. 
C)  a country begins to accept imports for a new product category or class. 
D)  a country reduces tariffs for a particular product category or class. 
E)  countries attempt to damage each other's trade with excessive tariffs and quotas. 
A)  the World Trade Organization issues fines to two or more corporations in a country. 
B)  two or more companies attempt to undercut one another's pricing strategy. 
C)  a country begins to accept imports for a new product category or class. 
D)  a country reduces tariffs for a particular product category or class. 
E)  countries attempt to damage each other's trade with excessive tariffs and quotas.

Question 2

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A)  locution. 
B)  heuristics. 
C)  transliteration. 
D)  back translation. 
E)  cross-cultural paraphrasing. 
A)  locution. 
B)  heuristics. 
C)  transliteration. 
D)  back translation. 
E)  cross-cultural paraphrasing.

Question 3

Economic infrastructure is

Accepted Answer

A)  a nation's military-industrial complex. 
B)  a country's governmental services. 
C)  the people and the wealth of a nation. 
D)  a country's communications, transportation, financial, and distribution systems. 
E)  all of a country's natural resources, whether or not they are currently being exploited. 
A)  a nation's military-industrial complex. 
B)  a country's governmental services. 
C)  the people and the wealth of a nation. 
D)  a country's communications, transportation, financial, and distribution systems. 
E)  all of a country's natural resources, whether or not they are currently being exploited.

Question 4

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments, often in transit hubs such as airports and railway stations. SSP also operates Starbucks locations in airports in Finland, Sweden, and Norway. SSP pays Starbucks a royalty based on sales, as well as a fee for each store. In these instances, Starbucks is engaged in

Accepted Answer

A)  direct exporting. 
B)  indirect exporting. 
C)  contract manufacturing. 
D)  foreign assembly. 
E)  franchising. 
A)  direct exporting. 
B)  indirect exporting. 
C)  contract manufacturing. 
D)  foreign assembly. 
E)  franchising.

Question 5

Licensing refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B)  contracting with a foreign firm to manufacture products according to certain specifications. 
C)  a foreign country and a local firm investing together to create a local business. 
D)  having a company handle its own exports directly without intermediaries. 
E)  exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad. 
A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B)  contracting with a foreign firm to manufacture products according to certain specifications. 
C)  a foreign country and a local firm investing together to create a local business. 
D)  having a company handle its own exports directly without intermediaries. 
E)  exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.

Question 6

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

Accepted Answer

A)  International Law for Egalitarian Ethics Act. 
B)  International Fair Practices Act. 
C)  Law of International Equity Act. 
D)  International Law of Ethical Business Practices Act. 
E)  Foreign Corrupt Practices Act. 
A)  International Law for Egalitarian Ethics Act. 
B)  International Fair Practices Act. 
C)  Law of International Equity Act. 
D)  International Law of Ethical Business Practices Act. 
E)  Foreign Corrupt Practices Act.

Question 7

A disadvantage of a joint venture arrangement when entering a new global market is that

Accepted Answer

A)  intermediaries have the potential to harm the brand. 
B)  the firm entering the foreign market must pay royalties to the other firm. 
C)  one of the companies forgoes control over its product. 
D)  the two companies may disagree about policies. 
E)  this method is likely to provide the fewest subsidies from the host country's government. 
A)  intermediaries have the potential to harm the brand. 
B)  the firm entering the foreign market must pay royalties to the other firm. 
C)  one of the companies forgoes control over its product. 
D)  the two companies may disagree about policies. 
E)  this method is likely to provide the fewest subsidies from the host country's government.

Question 8

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Accepted Answer

A)  economic infrastructure. 
B)  stock market performance. 
C)  trade regulations. 
D)  cultural diversity. 
E)  currency exchange rates. 
A)  economic infrastructure. 
B)  stock market performance. 
C)  trade regulations. 
D)  cultural diversity. 
E)  currency exchange rates.

Question 9

Figure 6-4
-According to Figure 6-4, point A would most likely represent what option for entering the global marketplace?

Accepted Answer

A)  joint venture 
B)  licensing 
C)  exporting 
D)  direct investment 
E)  franchise 
A)  joint venture 
B)  licensing 
C)  exporting 
D)  direct investment 
E)  franchise

Question 10

All of the following are challenges faced by Amazon in its expansion into India except which?

Accepted Answer

A)  Low rates of credit and debit card usage among Indian consumers, and many without bank accounts 
B)  Well-financed and capable domestic competitors in India 
C)  Political instability and social unrest in India 
D)  Underdeveloped technology requiring financial and technological investment in a localized cloud computing platform for India 
E)  Strict trade regulations that prevent direct sales to Indian consumers 
A)  Low rates of credit and debit card usage among Indian consumers, and many without bank accounts 
B)  Well-financed and capable domestic competitors in India 
C)  Political instability and social unrest in India 
D)  Underdeveloped technology requiring financial and technological investment in a localized cloud computing platform for India 
E)  Strict trade regulations that prevent direct sales to Indian consumers

A trade war is initiated when

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Economic infrastructure is

Licensing refers to

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

A disadvantage of a joint venture arrangement when entering a new global market is that

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Figure 6-4 -According to Figure 6-4, point A would most likely represent what option for entering the global marketplace?

All of the following are challenges faced by Amazon in its expansion into India except which?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 6: Understanding and Reaching Global Consumers and Markets

A trade war is initiated when

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Economic infrastructure is

Licensing refers to

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

A disadvantage of a joint venture arrangement when entering a new global market is that

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and

Figure 6-4 -According to Figure 6-4, point A would most likely represent what option for entering the global marketplace?

All of the following are challenges faced by Amazon in its expansion into India except which?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters