Exam 6: Understanding and Reaching Global Consumers and Markets

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino

Tiffany & Co. knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Which of the following is a disadvantage associated with licensing?

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have a second fluent French speaker translate the French into American English.

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

One advantage of direct investment when entering a new global market is that

Which of the following statements about the World Trade Organization (WTO) is most accurate?

When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing a vehicle made by a Japanese brand. The person who left the note is exhibiting

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Figure 6-2 -The question mark in Figure 6-2 leads to which of the following as a result of the imposition of tariffs and quotas?

Fluctuations in the ________ among the world's currencies have direct impact on the sales and profits made by global companies.

One variation of licensing is referred to as

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, 80 percent of the Europeans, and 80 percent of those from Asia named