Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following statements about marketing is most accurate?

Michelin's ________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."

Explain Chobani's product strategy that makes Chobani yogurt different from its principal competitors.

The four Ps of the marketing mix are

Recently, Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding ________, including personal attention from employees in the store.

Relationship marketing refers to

The founder of Chobani, a winner of the Ernst & Young World Entrepreneur of the Year award, is

The marketing mix refers to

In marketing, the idea of exchange refers to

Environmental forces refer to

Whether an individual is considering a purchase for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

The United States Army was both praised and criticized for its use of a popular video game, America's Army, which was designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the Army's military environment. The game was designed for "boys 14 years or older," which represent the Army's

Which of the following is an example of possession utility?

The four utilities marketing creates are

Ryan receives a coupon on his iPhone advising him about the location of a Taco Bell store. This is an example of which requirement for marketing to occur?

Why do some marketers feel that environmental forces are not entirely outside their influence?

In China, many people are removing their money from the state banks and lending it out themselves. The interest rate earned in a state bank account is about one-half the rate of inflation. On the other hand, lending money to friends, relatives, and even unrelated entrepreneurs can often earn the investor a rate at least double the inflation rate. The gray market, an underground network of investors and private businesses, moves the cash from lenders to businesses. Did marketing occur here? Explain your answer.

Marketing refers to