A) consists of the benefits or customer value received by its sellers. B) is the cluster of benefits that an organization promises customers to satisfy their needs. C) is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value. D) consists of items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. E) is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value A) consists of the benefits or customer value received by its sellers. B) is the cluster of benefits that an organization promises customers to satisfy their needs. C) is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value. D) consists of items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. E) is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value

Exam 1: Creating Customer Relationships and Value Through Marketing

Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet website, which you will advertise on late-night television. You are also hoping to obtain free publicity to place stories in men's fashion magazines. You are planning to sell online a 15-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.

(Essay)

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Question 201

Dick's Sporting Goods carries baseballs year-round. The same is true for footballs and tennis equipment. With this strategy, Dick's Sporting Goods offers ________ utility for these products.

(Multiple Choice)

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Question 202

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers.

(Essay)

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Question 203

The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.

(Multiple Choice)

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Question 204

The marketing concept refers to

(Multiple Choice)

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Question 205

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. An offer to be featured in an upcoming edition of Taste of Home magazine would be considered as part of the ________ element of the marketing mix.

(Multiple Choice)

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Question 206

Organizational buyers are described as

(Multiple Choice)

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Question 207

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

(Multiple Choice)

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Question 208

A ________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

(Multiple Choice)

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Question 209

The marketing mix refers to

(Multiple Choice)

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Question 210

Which of the following is an example of form utility?

(Multiple Choice)

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Question 211

The value to consumers that comes from having the offering available where consumers need it constitutes ________ utility.

(Multiple Choice)

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Question 212

Crowdsourcing has been an important method of identifying consumer needs for which of these products?

(Multiple Choice)

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Question 213

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating ________ utility in the case-ready meat category.

(Multiple Choice)

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Question 214

The PAL-V Liberty is a two-seat, gas-powered gyrocopter with a flying range of about 250 miles at maximum weight. In car mode, the three-wheeled vehicle can hit 100 mph. Its maker is seeking safety certification in Europe, and 90 initial production models are now for sale starting at $399,000. The most likely prospective customers for this flying car would include

(Multiple Choice)

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Question 215

Define needs and wants. Can marketing shape a person's wants? Explain your answer.

(Essay)

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Question 216

A product

(Multiple Choice)

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Question 217

An organization's stockholders, its suppliers, its employees, its customers, and society at large all share what in common with regard to an organization?

(Multiple Choice)

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Question 218

Customer experience refers to

(Multiple Choice)

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Question 219

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is the ultimate consumer for this magazine?

(Multiple Choice)

4.8/5

(37)

Question 220

Showing 201 - 220 of 234

Dick's Sporting Goods carries baseballs year-round. The same is true for footballs and tennis equipment. With this strategy, Dick's Sporting Goods offers ________ utility for these products.

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers.

The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.

The marketing concept refers to

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. An offer to be featured in an upcoming edition of Taste of Home magazine would be considered as part of the ________ element of the marketing mix.

Organizational buyers are described as

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

A ________ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter.

The marketing mix refers to

Which of the following is an example of form utility?

The value to consumers that comes from having the offering available where consumers need it constitutes ________ utility.

Crowdsourcing has been an important method of identifying consumer needs for which of these products?

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating ________ utility in the case-ready meat category.

Define needs and wants. Can marketing shape a person's wants? Explain your answer.

A product

An organization's stockholders, its suppliers, its employees, its customers, and society at large all share what in common with regard to an organization?

Customer experience refers to

Hudson News Distribution owners Lisa and James Cohen recently launched a quarterly art and interior design magazine, Galerie, to be distributed exclusively in their retail stores. Who is the ultimate consumer for this magazine?

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters