Exam 1: Creating Customer Relationships and Value Through Marketing

The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda decided to donate a pint of blood. After she did, Amanda felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?

The purpose of the introduction of 3M Post-it® Flag Highlighters was to

The element of the marketing mix demonstrated when an art gallery suggests a $2 donation at the door is

An inventor for 3M, David Windorski, and a team of four college students, questioned dozens of students about how they study. They told the research team

Which of the following is the best example of an organizational buyer?

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

Twitter is a website that offers a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are short, text-based posts. Connected to each "tweet" is a rich details pane that provides additional information, deeper context, and embedded media. Companies use Twitter as a tool in their relationship marketing programs. In what ways can Twitter be used to benefit both the customer and the organization?

Which of the following is not an environmental force?

A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school. He knows that any money he spends on a tutor will be worthwhile if he can improve his scores. He's heard that there is a great tutor in his local community but has no idea who she is. Marketing does not occur in this situation because

All of the following are examples of products or services that satisfy a consumer need except which?

Which of the following organizations engage in marketing?

Explain the difference between a market and a target market. Provide a specific example of each.

Which of the following conditions are necessary for marketing to occur?

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.

Some companies have very restrictive return policies, for example, accepting returns only for store credit or not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons for returning merchandise. Very restrictive return policies are likely a violation of

The ________ element of the marketing mix is demonstrated when Amazon delivers packages to a customer's front porch via the U.S. Postal Service.

Suppose you want a snack after taking this exam. Dominos is located across the street from your College of Business classroom. Unfortunately, you forgot your wallet in the haste of getting to class on time to take the test. Therefore, you have no means to pay for the pizza. Which of the following reasons explain why marketing fails to occur here between you and Dominos?

What are the three components of a person's ability to buy an offering?