Exam 1: Creating Customer Relationships and Value Through Marketing

Explain the marketing program that 3M used to reach the student target market for the Post-it® Flag Highlighter and the rationale used for each element of the marketing mix.

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely

Today, the standards of marketing practice have shifted from the interests of producers to the interests of

All of the following are departments within a typical organization except which?

A marketing program refers to

The element of the marketing mix that describes a means of getting the product to the consumer is known as

The best description of the market for cosmetic dentistry, where costs can be as much as $15,000 for teeth straightening and whitening, is

The United Way of Greater Toronto (UWGT), like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?

The societal marketing concept

Explain the marketing program 3M used to reach the office worker segment with its Post-it® Flag Pen.

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer for Colgate, when launching a new version of the toothpaste?

What are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

What is the definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it® Flag Highlighters and Post-it® Flag Pens.