Exam 1: Creating Customer Relationships and Value Through Marketing

A customer value proposition is

Which of the following statements about the marketing concept is most accurate?

One challenge faced by organizations is the need to focus on consumer needs while also ________ the interests of countless other people, groups, and forces that interact to shape the nature of its actions.

The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making. Incorporate marketing terms in your response.

Marketers often discover consumer needs by

The four Ps are commonly known as

The element of the marketing mix that describes what is exchanged for a product is known as

Innovations in the textile industry have led to fabrics that help regulate body temperature, reduce wind resistance, and control muscle vibration, all of which help improve athletic performance. This shows how manufacturing can create ________ utility.

In response to a growing interest in healthful, simple products among consumers, Chobani introduced

The value to consumers that comes from having the offering available when they need it constitutes ________ utility.

Entities such as manufacturers, retailers, and government agencies that buy goods and services for their own use or for resale are referred to as

All of the following constitute the four Ps of the marketing mix except which?

In 1952, General Electric's annual report stated, "The concept introduces … marketing … at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Describe two different target markets for two different products or services you, your friends, or your family have recently purchased or used.

Which of the following is a factor required for marketing to occur?

A target market refers to

All markets ultimately are composed of

The benefits or customer value received by users of a product is called

Which of the following statements is an example of place utility?