Exam 11: Product Concepts, Branding, and Packaging

Your boss has instructed you to change the packaging on your firm's products so that they have a common major design element and similar packaging. Based on this directive, you should implement __________ for all the firm's products.

The Food and Drug Administration requires that food processors indicate the amount of carbohydrates, calories, and fat in a product.

A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.

Apple Inc. is an example of a manufacturer brand.

Packages designed to appeal to children often use

One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix

Trial is the first stage of the product adoption process.

Process materials are used directly in the production of products.

Marketers may use brand names that have absolutely no meaning to avoid negative connotations.

The width of a product mix refers to the number of generic products offered by a company.

When a cell phone manufacturer uses a policy of naming each of its phone products differently, such as the Neon, the Star, the Fanfare, and the Illusion, this strategy is called ____ branding.

Which one of the following terms is the best description of what happens in the third stage of the product adoption process?

Gain liquid laundry detergent comes in a 40-ounce plastic bottle with a pour spout. When that bottle is empty, consumers can purchase Gain in a plastic pouch designed to refill the original 40-ounce plastic bottle. The pouches use less packaging, store flat, and cost less; however, they are not for repeated usage. The use of the original Gain 40-ounce bottle is an example of a(an)

What is brand loyalty? Explain the three degrees of brand loyalty.

A seller's profits peak in the maturity stage of a product's life cycle.

Buyers want to exert only minimal effort to obtain shopping products.

When a product tries to capitalize on the brand equity of two separate brands, marketers are using

The production of private distributor brands for resellers may allow a manufacturer to use excess capacity efficiently.

A(n) ____ is a concept, philosophy, or image.

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.