Question 1

A product mix is the composite or total group of products that an organization makes available to customers.

Accepted Answer

A) True 
 B)False

Question 2

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

Accepted Answer

A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity 
A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity

Question 3

The three levels of brand loyalty from strongest to weakest are

Accepted Answer

A)  preference, insistence, recognition. 
B)  insistence, recognition, preference. 
C)  insistence, preference, recognition. 
D)  recognition, preference, insistence. 
E)  insistence, preference, indifference. 
A)  preference, insistence, recognition. 
B)  insistence, recognition, preference. 
C)  insistence, preference, recognition. 
D)  recognition, preference, insistence. 
E)  insistence, preference, indifference.

Question 4

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Accepted Answer

A) True 
 B)False

Question 5

When banks add new services during the maturity stage, the objective they are most likely trying to achieve is

Accepted Answer

A)  pruning items from the product line. 
B)  generating cash flow. 
C)  maintaining their market share. 
D)  filling geographic gaps. 
E)  increasing their market share. 
A)  pruning items from the product line. 
B)  generating cash flow. 
C)  maintaining their market share. 
D)  filling geographic gaps. 
E)  increasing their market share.

Question 6

A generic brand indicates only the product category.

Accepted Answer

A) True 
 B)False

Question 7

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

Accepted Answer

In the growth stage, profits begin to de

Question 8

The part of a brand that can be spoken including letters, numbers, and words is the

Accepted Answer

A)  brand. 
B)  brand mark. 
C)  brand name. 
D)  trade name. 
E)  trademark. 
A)  brand. 
B)  brand mark. 
C)  brand name. 
D)  trade name. 
E)  trademark.

Question 9

Use of the product is the most important means of distinguishing consumer products from business products.

Accepted Answer

A) True 
 B)False

Question 10

The brand name Hamburger Helper would most likely be considered

Accepted Answer

A)  arbitrary. 
B)  generic. 
C)  suggestive. 
D)  descriptive. 
E)  fanciful. 
A)  arbitrary. 
B)  generic. 
C)  suggestive. 
D)  descriptive. 
E)  fanciful.

Question 11

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of

Accepted Answer

A)  streamline packaging. 
B)  generic branding. 
C)  store branding. 
D)  individual branding. 
E)  category-consistent packaging. 
A)  streamline packaging. 
B)  generic branding. 
C)  store branding. 
D)  individual branding. 
E)  category-consistent packaging.

Question 12

A trademark signifies

Accepted Answer

A)  that the owner has exclusive use of a brand and others are prohibited from using it. 
B)  that a product was manufactured by a particular company. 
C)  the full and legal name of an organization. 
D)  the level of quality of a product based on its legally protected rights. 
E)  the inventive use of a brand name or brand mark to identify a company's products. 
A)  that the owner has exclusive use of a brand and others are prohibited from using it. 
B)  that a product was manufactured by a particular company. 
C)  the full and legal name of an organization. 
D)  the level of quality of a product based on its legally protected rights. 
E)  the inventive use of a brand name or brand mark to identify a company's products.

Question 13

Convenience products are

Accepted Answer

A)  relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort. 
B)  frequently purchased items for which buyers are willing to exert considerable effort. 
C)  frequently purchased items that are found in certain retail outlets. 
D)  items that are expensive but are easy to purchase. 
E)  items that require some purchase planning and for which the buyer often will not accept substitutes. 
A)  relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort. 
B)  frequently purchased items for which buyers are willing to exert considerable effort. 
C)  frequently purchased items that are found in certain retail outlets. 
D)  items that are expensive but are easy to purchase. 
E)  items that require some purchase planning and for which the buyer often will not accept substitutes.

Question 14

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

Accepted Answer

A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline 
A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline

Question 15

What are private distributor brands? Describe their characteristics.

Accepted Answer

Private distributor brands also called p

Question 16

Discuss some of the issues a marketer should consider when marketing a shopping product.

Accepted Answer

To market a shopping product effectively

Question 17

"The people who are in-the-know" are the early adopters.

Accepted Answer

A) True 
 B)False

Question 18

Products used directly in the production of a final product but that are not easily identifiable are categorized as

Accepted Answer

A)  accessory products. 
B)  component parts. 
C)  MRO supplies. 
D)  assembly components. 
E)  process materials. 
A)  accessory products. 
B)  component parts. 
C)  MRO supplies. 
D)  assembly components. 
E)  process materials.

Question 19

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

Accepted Answer

A)  poor timing. 
B)  the failure to match product offerings to customer needs. 
C)  technical problems. 
D)  overestimation of market size. 
E)  ineffective branding. 
A)  poor timing. 
B)  the failure to match product offerings to customer needs. 
C)  technical problems. 
D)  overestimation of market size. 
E)  ineffective branding.

Question 20

Package shape, graphic design, and certain colors may be used to make a product appear taller than it actually is.

Accepted Answer

A) True 
 B)False

A product mix is the composite or total group of products that an organization makes available to customers.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

The three levels of brand loyalty from strongest to weakest are

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

When banks add new services during the maturity stage, the objective they are most likely trying to achieve is

A generic brand indicates only the product category.

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

The part of a brand that can be spoken including letters, numbers, and words is the

Use of the product is the most important means of distinguishing consumer products from business products.

The brand name Hamburger Helper would most likely be considered

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of

A trademark signifies

Convenience products are

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

What are private distributor brands? Describe their characteristics.

Discuss some of the issues a marketer should consider when marketing a shopping product.

"The people who are in-the-know" are the early adopters.

Products used directly in the production of a final product but that are not easily identifiable are categorized as

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

Package shape, graphic design, and certain colors may be used to make a product appear taller than it actually is.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding, and Packaging

A product mix is the composite or total group of products that an organization makes available to customers.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.

The three levels of brand loyalty from strongest to weakest are

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

When banks add new services during the maturity stage, the objective they are most likely trying to achieve is

A generic brand indicates only the product category.

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

The part of a brand that can be spoken including letters, numbers, and words is the

Use of the product is the most important means of distinguishing consumer products from business products.

The brand name Hamburger Helper would most likely be considered

While shopping at a landscaping store, Jessie sees a green bag labeled "potting soil." This is an example of

A trademark signifies

Convenience products are

When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

What are private distributor brands? Describe their characteristics.

Discuss some of the issues a marketer should consider when marketing a shopping product.

"The people who are in-the-know" are the early adopters.

Products used directly in the production of a final product but that are not easily identifiable are categorized as

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

Package shape, graphic design, and certain colors may be used to make a product appear taller than it actually is.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters