Exam 11: Product Concepts, Branding, and Packaging

The manufacturers of Miracle-Gro have square boxes of the plant food that serve as a flower-pot liner. The customer just puts the box inside the flower pot, fills it with potting soil, and then adds water. The Miracle-Gro chemical is activated by the water and begins feeding the plant. This would be an example of ____ packaging.

Distinguish between consumer products and business products.

Product mix refers to a related group of products in the product line.

Discuss the branding strategies marketers can use. What are the two policies used by a firm to brand its products?

Surnames are difficult to protect as brand names.

Which of the following is not a stage in the buyer's product adoption process?

Energizer batteries would be classified as which type of product?

Marketers must balance consumer desire for convenience against environmental concerns.

What are the factors that marketers should consider while selecting a brand name?

In marketing, family packaging means

Price cuts are typical in a product's growth stage.

Garments must be labeled with the country of manufacture, fabric content, and

Which of the following is not a business product?

A secondary-use package is defined as one that

Products are classified as being business or consumer products according to the

Brand preference is a degree of brand loyalty in which a customer definitely prefers one brand over competitive offerings and will purchase this brand if available.

Scenario 11.1 Use the following to answer the questions. Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound bus line, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on a NeOn bus from Buffalo, New York, to New York City is $50.00 round trip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way. Refer to Scenario 11.1. Casey is searching the website of Megabus.com for the schedule and fares of a trip between Buffalo, New York, and New York City. Casey is most likely in which of the following stages of the product adoption process?

A service is intangible and is the result of the application of human or mechanical efforts to people or objects.

Elements that help create brand equity include all of the following except brand

According to the text, a product is defined as