Question 1

Rejection can occur at the trial stage of the product adoption process.

Accepted Answer

A) True 
 B)False

Question 2

iPod is the ____ of the MP3 player made by Apple, Inc.

Accepted Answer

A)  trade name 
B)  brand mark 
C)  trade label 
D)  brand 
E)  identifier 
A)  trade name 
B)  brand mark 
C)  trade label 
D)  brand 
E)  identifier

Question 3

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

Accepted Answer

A)  The maturity stage 
B)  The introduction stage 
C)  The decline stage 
D)  The growth stage 
E)  The rebirth stage 
A)  The maturity stage 
B)  The introduction stage 
C)  The decline stage 
D)  The growth stage 
E)  The rebirth stage

Question 4

Laggards are the last to adopt a new product and usually distrust new products.

Accepted Answer

A) True 
 B)False

Question 5

Everything associated with the product, including its symbolism and experiences is the____________.

Accepted Answer

A)  brand name 
B)  brand mark 
C)  brand 
D)  trademark 
E)  product appeal 
A)  brand name 
B)  brand mark 
C)  brand 
D)  trademark 
E)  product appeal

Question 6

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.

Accepted Answer

A)  width 
B)  depth 
C)  length 
D)  size 
E)  volume 
A)  width 
B)  depth 
C)  length 
D)  size 
E)  volume

Question 7

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Accepted Answer

A)  decline 
B)  growth 
C)  initial 
D)  maturity 
E)  introduction 
A)  decline 
B)  growth 
C)  initial 
D)  maturity 
E)  introduction

Question 8

Minerals, chemicals, timber, and agricultural products are considered

Accepted Answer

A)  process materials. 
B)  accessory materials. 
C)  MRO supplies. 
D)  component parts. 
E)  raw materials. 
A)  process materials. 
B)  accessory materials. 
C)  MRO supplies. 
D)  component parts. 
E)  raw materials.

Question 9

Green Giant is an example of a private distributor brand.

Accepted Answer

A) True 
 B)False

Question 10

Package safety or convenience features can perform a promotional role.

Accepted Answer

A) True 
 B)False

Question 11

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

Accepted Answer

A)  more challenging strategically. 
B)  less time consuming. 
C)  less risky. 
D)  less expensive. 
E)  less expensive and less risky. 
A)  more challenging strategically. 
B)  less time consuming. 
C)  less risky. 
D)  less expensive. 
E)  less expensive and less risky.

Question 12

George totals his car and spends two days recuperating in the hospital. After he gets out, he knows he needs a new vehicle. George's old car was an Audi that he loved. There is no Audi dealership in his city. Although there are many less expensive vehicles to purchase, George convinces his friend to drive more than 50 miles to a much larger city so that he can purchase a new Audi. For George the hospital stay was a(n) ______________ product, while his purchase of the Audi is a ______________ product.

Accepted Answer

A)  unsought; shopping 
B)  shopping; specialty 
C)  convenience; shopping 
D)  unsought; specialty 
E)  specialty; specialty 
A)  unsought; shopping 
B)  shopping; specialty 
C)  convenience; shopping 
D)  unsought; specialty 
E)  specialty; specialty

Question 13

To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as

Accepted Answer

A)  family branding. 
B)  brand managing. 
C)  line consistency. 
D)  family packaging. 
E)  product grouping. 
A)  family branding. 
B)  brand managing. 
C)  line consistency. 
D)  family packaging. 
E)  product grouping.

Question 14

As the production manager of an engineering firm, you went out and bought a metal-cutting machine. What you have purchased can best be classified as a

Accepted Answer

A)  raw material. 
B)  processed component. 
C)  component part. 
D)  service. 
E)  business product. 
A)  raw material. 
B)  processed component. 
C)  component part. 
D)  service. 
E)  business product.

Question 15

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

Accepted Answer

A)  loyalty. 
B)  insistence. 
C)  preference. 
D)  acknowledgment. 
E)  recognition. 
A)  loyalty. 
B)  insistence. 
C)  preference. 
D)  acknowledgment. 
E)  recognition.

Question 16

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

Accepted Answer

A)  protection 
B)  reusability 
C)  cost-effectiveness 
D)  safety 
E)  convenience 
A)  protection 
B)  reusability 
C)  cost-effectiveness 
D)  safety 
E)  convenience

Question 17

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs

Accepted Answer

A) True 
 B)False

Question 18

New products seldom generate enough sales to bring immediate profits.

Accepted Answer

A) True 
 B)False

Question 19

The talking gecko used by Geico Insurance facilitates the development of

Accepted Answer

A)  brand associations. 
B)  brand quality. 
C)  product preference. 
D)  brand loyalty. 
E)  product equity. 
A)  brand associations. 
B)  brand quality. 
C)  product preference. 
D)  brand loyalty. 
E)  product equity.

Question 20

Advertising used in the decline stage may prolong the life of the product.

Accepted Answer

A) True 
 B)False

Rejection can occur at the trial stage of the product adoption process.

iPod is the ____ of the MP3 player made by Apple, Inc.

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

Laggards are the last to adopt a new product and usually distrust new products.

Everything associated with the product, including its symbolism and experiences is the____________.

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Minerals, chemicals, timber, and agricultural products are considered

Green Giant is an example of a private distributor brand.

Package safety or convenience features can perform a promotional role.

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as

As the production manager of an engineering firm, you went out and bought a metal-cutting machine. What you have purchased can best be classified as a

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs

New products seldom generate enough sales to bring immediate profits.

The talking gecko used by Geico Insurance facilitates the development of

Advertising used in the decline stage may prolong the life of the product.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts, Branding, and Packaging

Rejection can occur at the trial stage of the product adoption process.

iPod is the ____ of the MP3 player made by Apple, Inc.

In which stage of a product's life cycle is the firm focused on establishing and fortifying the product's market position by encouraging brand loyalty?

Laggards are the last to adopt a new product and usually distrust new products.

Everything associated with the product, including its symbolism and experiences is the____________.

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Minerals, chemicals, timber, and agricultural products are considered

Green Giant is an example of a private distributor brand.

Package safety or convenience features can perform a promotional role.

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

To promote overall company image, packages of Pillsbury cake and cookie mixes have similar designs and colors. This approach is known as

As the production manager of an engineering firm, you went out and bought a metal-cutting machine. What you have purchased can best be classified as a

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

Individual-sized boxes and packages that do not require refrigeration are both benefits of the ____ function of packaging.

Consumers spend a great deal of time comparing specialty products to determine the one that best fits their needs

New products seldom generate enough sales to bring immediate profits.

The talking gecko used by Geico Insurance facilitates the development of

Advertising used in the decline stage may prolong the life of the product.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters