Exam 11: Product Concepts, Branding, and Packaging

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

The label on a window air conditioner reads "uses up to 20% less energy." For what reason is this phrase most likely used?

If the company that produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.

Healthy Choice is a ____ manufactured by ConAgra Foods, which is a ____.

The depth of product mix is measured by the number of product lines a company offers.

Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time. Planters should use ____ packaging for its new product.

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Profits peak and start to decline in the growth stage.

When a firm's packages are designed to appear to be quite similar, the firm is using family packaging.

Which of the following co-branded products would be most likely to fail?

Scenario 11.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes, the company chose drink boxes that did not need refrigeration. The boxes were only sold in shrink-wrapped sets of six. Single boxes were not available at grocery stores or convenience markets. Once the Silk chocolate product was selling well, they also began offering the Silk Soymilk vanilla flavor in the same type of packaging. The Silk Soymilk brand, logo, and look of the boxes were the same as its larger half-gallon versions. The only difference in packaging style was the color brown for chocolate milk and the color white for vanilla. Refer to Scenario 11.2. Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

When a successful brand such as Frito-Lay develops a new product, it will always succeed.

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen, and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.

Federal laws require the disclosure of nutritional information on labels. So far, research on this matter

What degree of brand loyalty is the strongest and most desired by marketers?

Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product

A product mix is best described as

Service, repair work, and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.