Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
Exam 1: Setting the Stage: Technology and the Modern Enterprise59 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers78 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems70 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits94 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager78 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction38 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud93 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World71 Questions
Exam 9: Social Media, Peer Production, and Web 20111 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology43 Questions
Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph103 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry52 Questions
Exam 13: Understanding Software: a Primer for Managers75 Questions
Exam 14: Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts84 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage97 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications82 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else89 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity137 Questions
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It can be said many organizations are data rich but information abundant.
(True/False)
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Wal-Mart supplements its huge data assets with additional data provided by information brokers like Information Resources and ACNielsen.
(True/False)
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What are the issues to be addressed in order to design, develop, deploy, and maintain data warehouses and data marts?
(Essay)
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How has Wal-Mart leveraged information technology to become the world's largest retailer?
(Essay)
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Why do firms need to create separate data repositories for their reporting and analytics work?
(Multiple Choice)
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Why would a firm choose Hadoop for a big data project instead of using conventional relationial databases?
(Essay)
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The three Vs of "Big Data" are _____,_____, and ______ characteristics that distinguish it from conventional data analysis problems and require a new breed of technology.
(Short Answer)
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If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.
(Multiple Choice)
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Conventional database technologies often choke when trying to sift through the massive amounts of data collected by many of today's firms, leading to the rise of Hadoop and other "Big Data" technologies.
(True/False)
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_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.
(Multiple Choice)
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Advantages based on capabilities and data that others can acquire are long-lived.
(True/False)
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Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.
(True/False)
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A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.
(Multiple Choice)
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In data warehousing projects, it is not uncommon for spending on consulting and services to cost five times or more than the cost of the technology itself.
(True/False)
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While spreadsheets are popular tools, they cannot effectively be used for "what-if" analysis.
(True/False)
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Skittish and untrusting managers should realize that the first findings of analytics always reveal an optimal course of action.
(True/False)
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_____ is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.
(Multiple Choice)
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