Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Walmart uses_____ technology to sift through massive amounts of social media data.

_____ refer to older information systems that are often incompatible with other systems, technologies, and ways of conducting business.

Computer-driven investment models can be very effective when the market behaves as it has in the past. However, in terms of historical consistency, they are vulnerable to failure in the face of:

Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?

The acronym_____ refers to a technology that is often used to tag objects and inventory items so that they can 'announce their presence' as they make their way along an organization's value chain.

How are increasingly standardized data, access to third-party datasets, cheap, fast computing, and easier-to-use software collectively enabling a new age of decision making?

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

??????????????Database technology known by the term __________________ is especially popular with Internet firms that rely on massive, unwieldy, and disparately structured data and this technology is often at the heart of what are often characterized as "big data" efforts.

Dynamic pricing is considered especially tricky in situations where consumers make repeated purchases and are more likely to remember past prices, and when they have alternative choices.

Systems that can absorb any type of data, structured or not, from any type of source are often called ____________.

In database systems, a row is also known as a _____.

In many organizations, the majority of available data is not exploited to advantage.

Any data-centric effort should involve input not only from business and technical staff, but from the firm's legal team, as well.

Addressing the data system housing, ware and networking requirements is known as ____________.

Data obtained from outside sources, when combined with a firm's proprietary internal data assets, can give the firm a competitive edge.

The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.

Data becomes _____ when it is presented in a context so that it can answer a question or support decision making.