Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Most transactional databases are not set up to be simultaneously accessed for reporting and analysis. As a consequence:

_____ systems are often used to empower employees to track and record data at nearly every point of customer contact.

_______________ refers to type of artificial intelligence that leverages massive amounts of data so that computers can improve the accuracy of actions and predictions on their own without additional programming

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

All SQL databases are relational databases.

Data are raw facts that must be turned into information in order to be useful and valuable.

_____ is the general term used to describe the massive amount of data available to today's managers.

In database terminology, a record represents:

_____ refers to software for creating, maintaining, and manipulating data.

Inventory turnover ratio is:

Logistics is the term that describes the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.

Enterprise software tends to be less integrated and standardized than the prior era of proprietary systems that many firms developed themselves.

In database systems, a column is also known as a key.

A _____ is a system that provides rewards and usage incentives, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity.

_____ is the term used to describe raw facts and figures.

Systems that record a transaction (some form of business-related exchange), such as a cash register sale, ATM withdrawal, or product return are referred to as _____.

How is The EchoNest (part of Spotify) leveraging big data for a better music experience?

In some instances, firms supplement operational data with additional input from _____and_________.

Briefly describe the different sources of enterprise data for firms.

Addressing a data need to compete in business or address future goals is known as ____________.