Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

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AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing ware.

(True/False)
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Amazon's moves are largely motivated by:

(Multiple Choice)
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In order to automate profit-pushing hyper-efficiency, Amazon warehouses are powered by at least as much code as the firm's website.

(True/False)
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Third-party products of Amazon are referred to as being part of the _____.

(Short Answer)
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Which of the following is considered one of the three 'pillars' critical to Amazon's business success?

(Multiple Choice)
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A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

(Short Answer)
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Which of the following is true of Amazon?

(Multiple Choice)
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Accounts payable periods do not vary.

(True/False)
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Briefly describe Amazon Web Services (AWS).

(Essay)
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_____ is a randomized group of experiments used to collect data and compare performance among two options studied.

(Multiple Choice)
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The phrase inventory turns refers to:

(Multiple Choice)
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Despite the heavy investment by Amazon and others, the number of online grocery shoppers is still a measly____ percent in the US

(Short Answer)
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The firm's period between paying suppliers for products and collecting funds from customers who purchase these products is referred to as the _____.

(Multiple Choice)
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Amazon doesn't share spending habits of its Prime customers, but many estimates have Prime customers spending _____ as much as non-Prime.

(Short Answer)
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Which of the following is an example of agency pricing?

(Multiple Choice)
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New Amazon Fresh "click and collect" centers in Seattle allow customers to order online and then drive through to have their groceries loaded directly into their cars at a predetermined time.

(True/False)
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Dynamic pricing:

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_____ exists when a firm's potential partners see that firm as a threat.

(Short Answer)
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Many pundits assumed Amazon would fail. Why?

(Multiple Choice)
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By allowing third parties to make products available through Amazon, the firm strengthens network effects for competitive advantage.

(True/False)
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