Question 1

Describe Amazon's customer obsession.

Accepted Answer

For a firm that does so much, Amazon's m

Question 2

Amazon owns the inventory that third-party sellers provide via the 'Fulfillment by Amazon' service.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is true of Amazon Web Services (AWS)?

Accepted Answer

A)  It only allows firms and not individual customers to rent industrial-strength computing capacity. 
B)  It does not offer corporate-quality computing as a service. 
C)  It doesn't provide services such as programming environments. 
D)  It is a fool-proof system. 
E)  It is just a single-digit percentage of Amazon's overall revenue. 
A)  It only allows firms and not individual customers to rent industrial-strength computing capacity. 
B)  It does not offer corporate-quality computing as a service. 
C)  It doesn't provide services such as programming environments. 
D)  It is a fool-proof system. 
E)  It is just a single-digit percentage of Amazon's overall revenue.

Question 4

Amazon got its start selling games online.

Accepted Answer

A) True 
 B)False

Question 5

What is Twitch and why did Amazon buy it?

Accepted Answer

Twitch allows gamers to stream their gam

Question 6

Amazon Web Services (AWS):

Accepted Answer

A)  was introduced after rival efforts from leading computing giants Microsoft and Google. 
B)  forms a majority percentage of Amazon's overall revenue. 
C)  doesn't provide services such as programming environments. 
D)  is a fool-proof system. 
E)  offer several advantages, including increased scalability, reliability, and security. 
A)  was introduced after rival efforts from leading computing giants Microsoft and Google. 
B)  forms a majority percentage of Amazon's overall revenue. 
C)  doesn't provide services such as programming environments. 
D)  is a fool-proof system. 
E)  offer several advantages, including increased scalability, reliability, and security.

Question 7

The phrase _____________________________ refers to a randomized group of experiments used to collect data and compare performance among two options studied.

Accepted Answer

The answer of The phrase _____________________________ refers to a randomized...

Question 8

The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.

Accepted Answer

The answer of The publishing practice known as _____________ pricing...

Question 9

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

Accepted Answer

A)  Selection attracts consumers. 
B)  A network effect competitive advantage is created where more buyers attract more sellers, giving Amazon an advantage over any rival attempting to create a similar marketplace. 
C)  Although products are sold by third parties, Amazon gains valuable data on things such as customer browsing habits and sales. 
D)  Amazon's brand is reinforced as a first-choice shopping destination. 
E)  All of the above. 
A)  Selection attracts consumers. 
B)  A network effect competitive advantage is created where more buyers attract more sellers, giving Amazon an advantage over any rival attempting to create a similar marketplace. 
C)  Although products are sold by third parties, Amazon gains valuable data on things such as customer browsing habits and sales. 
D)  Amazon's brand is reinforced as a first-choice shopping destination. 
E)  All of the above.

Question 10

The fast food restaurant Chipotle pulled its app from Apple's app store when customer demand caused the firm's servers to crash. Which Amazon product could have provided Chipotle's technology staff with the computing resources needed to handle the massive, unprecedented demand?

Accepted Answer

A)  AWS 
B)  The Kindle app store 
C)  Simple Storage Solution 
D)  BlueOrigin 
E)  Azure 
A)  AWS 
B)  The Kindle app store 
C)  Simple Storage Solution 
D)  BlueOrigin 
E)  Azure

Question 11

Which of the following is not a data factor Amazon considers in delivering packages to customers?

Accepted Answer

A)  Weather 
B)  Traffic 
C)  Employee job satisfaction 
D)  Fuel prices 
E)  Fleet availability 
A)  Weather 
B)  Traffic 
C)  Employee job satisfaction 
D)  Fuel prices 
E)  Fleet availability

Question 12

Which of the following is true of Amazon?

Accepted Answer

A)  Amazon's early warehousing was a model of efficiency and was critical to the firm being profitable from the start. 
B)  Amazon is the last place most consumers shop online. 
C)  The three pillars of Amazon's business are large selection, convenience, and lower prices. 
D)  Amazon, only recently has started selling directly to customers. 
E)  Amazon concentrates on niche customers, low brand assortment, and higher prices to gain competitive advantage. 
A)  Amazon's early warehousing was a model of efficiency and was critical to the firm being profitable from the start. 
B)  Amazon is the last place most consumers shop online. 
C)  The three pillars of Amazon's business are large selection, convenience, and lower prices. 
D)  Amazon, only recently has started selling directly to customers. 
E)  Amazon concentrates on niche customers, low brand assortment, and higher prices to gain competitive advantage.

Question 13

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

Accepted Answer

A) True 
 B)False

Question 14

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

Accepted Answer

A) True 
 B)False

Question 15

Amazon launched its cloud computing offerings ahead of rivals Google and Microsoft. What are the advantages of moving early in markets for cloud computing?

Accepted Answer

There are advantages to moving early as

Question 16

One of the reasons Amazon has struggled to achieve profitability is because the firm has a negative cash conversion cycle.

Accepted Answer

A) True 
 B)False

Question 17

Amazon's digital publishing ambitions have extended beyond the printed word to include video content and video games.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true of Amazon's warehousing process?

Accepted Answer

A)  Autonomous robots are in charge of building an order from a warehouse's inventory without any human intervention. 
B)  Amazon's items that produce the most sales volume are stocked on shelves, alphabetically, to speed selection and packing. 
C)  Amazon's systems stamp names and addresses on boxes so they can be filled by pickers directly from shelves. 
D)  When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other. 
E)  Amazon's items that are heavily discounted and about to be written off as 'unsellable inventory' are dropped in an area called 'mass land' in one last-ditch effort to move under-performing warehouse stock. 
A)  Autonomous robots are in charge of building an order from a warehouse's inventory without any human intervention. 
B)  Amazon's items that produce the most sales volume are stocked on shelves, alphabetically, to speed selection and packing. 
C)  Amazon's systems stamp names and addresses on boxes so they can be filled by pickers directly from shelves. 
D)  When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other. 
E)  Amazon's items that are heavily discounted and about to be written off as 'unsellable inventory' are dropped in an area called 'mass land' in one last-ditch effort to move under-performing warehouse stock.

Question 19

Which of the following is not a firm that has received an investment from Jeff Bezos?

Accepted Answer

A)  Uber 
B)  Twitter 
C)  BlueOrigin 
D)  The Washington Post 
E)  Bezos has invested in all of the above businesses. 
A)  Uber 
B)  Twitter 
C)  BlueOrigin 
D)  The Washington Post 
E)  Bezos has invested in all of the above businesses.

Question 20

Why would a customer choose the Amazon Workspaces product?

Accepted Answer

A)  They are good for firms seeking an alternative to expensive end-user software such as Microsoft Word and Adobe Photoshop. 
B)  They are good choices for clients that want securely locked down PCs. 
C)  They are helpful in bringing the efficiency Amazon developed in the layout of offices at its headquarters to other office environments. 
D)  They are effective as a collaborative, team platform for co-creating professional documents. 
E)  They allow third-party sellers to use Amazon's expertise for warehousing and shipping products. 
A)  They are good for firms seeking an alternative to expensive end-user software such as Microsoft Word and Adobe Photoshop. 
B)  They are good choices for clients that want securely locked down PCs. 
C)  They are helpful in bringing the efficiency Amazon developed in the layout of offices at its headquarters to other office environments. 
D)  They are effective as a collaborative, team platform for co-creating professional documents. 
E)  They allow third-party sellers to use Amazon's expertise for warehousing and shipping products.

Describe Amazon's customer obsession.

Amazon owns the inventory that third-party sellers provide via the 'Fulfillment by Amazon' service.

Which of the following is true of Amazon Web Services (AWS)?

Amazon got its start selling games online.

What is Twitch and why did Amazon buy it?

Amazon Web Services (AWS):

The phrase _____________________________ refers to a randomized group of experiments used to collect data and compare performance among two options studied.

The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

The fast food restaurant Chipotle pulled its app from Apple's app store when customer demand caused the firm's servers to crash. Which Amazon product could have provided Chipotle's technology staff with the computing resources needed to handle the massive, unprecedented demand?

Which of the following is not a data factor Amazon considers in delivering packages to customers?

Which of the following is true of Amazon?

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

Amazon launched its cloud computing offerings ahead of rivals Google and Microsoft. What are the advantages of moving early in markets for cloud computing?

One of the reasons Amazon has struggled to achieve profitability is because the firm has a negative cash conversion cycle.

Amazon's digital publishing ambitions have extended beyond the printed word to include video content and video games.

Which of the following is true of Amazon's warehousing process?

Which of the following is not a firm that has received an investment from Jeff Bezos?

Why would a customer choose the Amazon Workspaces product?

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A Managers Guide to the Internet and Telecommunications

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Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Describe Amazon's customer obsession.

Amazon owns the inventory that third-party sellers provide via the 'Fulfillment by Amazon' service.

Which of the following is true of Amazon Web Services (AWS)?

Amazon got its start selling games online.

What is Twitch and why did Amazon buy it?

Amazon Web Services (AWS):

The phrase _____________________________ refers to a randomized group of experiments used to collect data and compare performance among two options studied.

The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

The fast food restaurant Chipotle pulled its app from Apple's app store when customer demand caused the firm's servers to crash. Which Amazon product could have provided Chipotle's technology staff with the computing resources needed to handle the massive, unprecedented demand?

Which of the following is not a data factor Amazon considers in delivering packages to customers?

Which of the following is true of Amazon?

Amazon Web Services came out of Amazon's desire to make money from the firm's excess computing capacity.

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

Amazon launched its cloud computing offerings ahead of rivals Google and Microsoft. What are the advantages of moving early in markets for cloud computing?

One of the reasons Amazon has struggled to achieve profitability is because the firm has a negative cash conversion cycle.

Amazon's digital publishing ambitions have extended beyond the printed word to include video content and video games.

Which of the following is true of Amazon's warehousing process?

Which of the following is not a firm that has received an investment from Jeff Bezos?

Why would a customer choose the Amazon Workspaces product?

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 20

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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