Question 1

Those people who strongly value personal accomplishment are said to have a need for power.

Accepted Answer

A) True 
 B)False

Question 2

When Hilary bought a pair of shoes for work, she went through a different process than when she bought shoes for her sister's wedding. This is an example of:

Accepted Answer

A)  product involvement. 
B)  message-response involvement. 
C)  purchase situation involvement. 
D)  simulated involvement. 
A)  product involvement. 
B)  message-response involvement. 
C)  purchase situation involvement. 
D)  simulated involvement.

Question 3

Ethan wants to purchase a car that is sporty, but he is worried about its impact on the environment. What type of motivational conflict is he likely experiencing?

Accepted Answer

This is an example of approach-avoidance

Question 4

A goal has ________, which means it can be positive or negative.

Accepted Answer

A)  valence 
B)  utility 
C)  ranking 
D)  voltage 
A)  valence 
B)  utility 
C)  ranking 
D)  voltage

Question 5

Define mood congruency and provide an example.

Accepted Answer

Examples may vary.
Mood congruency is th

Question 6

The female manager chose dark tailored suits over soft feminine outfits. This suggested she had a:

Accepted Answer

A)  high need for affiliation. 
B)  high need for power. 
C)  high need for achievement. 
D)  high need for success. 
A)  high need for affiliation. 
B)  high need for power. 
C)  high need for achievement. 
D)  high need for success.

Question 7

What is an approach-approach conflict? Provide an example of this.

Accepted Answer

Examples may vary.
In an approach-approa

Question 8

If we achieve a "flow state" in regards to our company website, the visitor:

Accepted Answer

A)  wants to buy immediately. 
B)  wants to exit immediately. 
C)  loses all track of time. 
D)  does not feel in control. 
A)  wants to buy immediately. 
B)  wants to exit immediately. 
C)  loses all track of time. 
D)  does not feel in control.

Question 9

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

Accepted Answer

A) True 
 B)False

Question 10

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

Accepted Answer

A)  involvement. 
B)  motivation. 
C)  attribution. 
D)  participation. 
A)  involvement. 
B)  motivation. 
C)  attribution. 
D)  participation.

Question 11

What is one way in which marketers take advantage of negative consumer mood states?

Accepted Answer

Students can provide different answers,

Question 12

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives?

Accepted Answer

A)  simple processing 
B)  casual processing 
C)  elaboration 
D)  intersubjectivism 
A)  simple processing 
B)  casual processing 
C)  elaboration 
D)  intersubjectivism

Question 13

Moods are:

Accepted Answer

A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal. 
A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal.

Question 14

A Coca-Cola ad uses a cute polar bear and Christmas music to advertise its products during the winter holiday season. What type of emotion is this commercial trying to convey?

Accepted Answer

A)  guilt 
B)  happiness 
C)  sadness 
D)  embarrassment 
A)  guilt 
B)  happiness 
C)  sadness 
D)  embarrassment

Question 15

The valence of a goal is only negative when a person experiences an approach-avoidance conflict.

Accepted Answer

A) True 
 B)False

Question 16

Which element below is an example of message-response involvement?

Accepted Answer

A)  mass customization 
B)  SMART 
C)  valences 
D)  spectacles 
A)  mass customization 
B)  SMART 
C)  valences 
D)  spectacles

Question 17

A want is:

Accepted Answer

A)  determined by its strength. 
B)  instinctive or inborn. 
C)  an ideal comparison point for the consumer's actual purchase decisions. 
D)  the particular way in which a need is satisfied, usually determined by a person's culture and experiences. 
A)  determined by its strength. 
B)  instinctive or inborn. 
C)  an ideal comparison point for the consumer's actual purchase decisions. 
D)  the particular way in which a need is satisfied, usually determined by a person's culture and experiences.

Question 18

Ray was starting to feel hungry. He checked the clock and it was almost time for his lunch break. Just then he received a text form his favourite deli letting him know of the daily special. This is an example of:

Accepted Answer

A)  simulated involvement. 
B)  message-response involvement. 
C)  product involvement. 
D)  purchase situation involvement. 
A)  simulated involvement. 
B)  message-response involvement. 
C)  product involvement. 
D)  purchase situation involvement.

Question 19

Most researchers feel there are several broad types of involvement. Define and describe involvement and its relationship to motivation. Link your discussion to the identification of the various types of involvement. Is the concept useful in differentiating among competing brands or types of products?

Accepted Answer

Involvement is the perceived level of se

Question 20

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

Accepted Answer

A) True 
 B)False

Those people who strongly value personal accomplishment are said to have a need for power.

When Hilary bought a pair of shoes for work, she went through a different process than when she bought shoes for her sister's wedding. This is an example of:

Ethan wants to purchase a car that is sporty, but he is worried about its impact on the environment. What type of motivational conflict is he likely experiencing?

A goal has ________, which means it can be positive or negative.

Define mood congruency and provide an example.

The female manager chose dark tailored suits over soft feminine outfits. This suggested she had a:

What is an approach-approach conflict? Provide an example of this.

If we achieve a "flow state" in regards to our company website, the visitor:

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

What is one way in which marketers take advantage of negative consumer mood states?

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives?

Moods are:

A Coca-Cola ad uses a cute polar bear and Christmas music to advertise its products during the winter holiday season. What type of emotion is this commercial trying to convey?

The valence of a goal is only negative when a person experiences an approach-avoidance conflict.

Which element below is an example of message-response involvement?

A want is:

Ray was starting to feel hungry. He checked the clock and it was almost time for his lunch break. Just then he received a text form his favourite deli letting him know of the daily special. This is an example of:

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

Those people who strongly value personal accomplishment are said to have a need for power.

When Hilary bought a pair of shoes for work, she went through a different process than when she bought shoes for her sister's wedding. This is an example of:

Ethan wants to purchase a car that is sporty, but he is worried about its impact on the environment. What type of motivational conflict is he likely experiencing?

A goal has ________, which means it can be positive or negative.

Define mood congruency and provide an example.

The female manager chose dark tailored suits over soft feminine outfits. This suggested she had a:

What is an approach-approach conflict? Provide an example of this.

If we achieve a "flow state" in regards to our company website, the visitor:

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

What is one way in which marketers take advantage of negative consumer mood states?

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives?

Moods are:

A Coca-Cola ad uses a cute polar bear and Christmas music to advertise its products during the winter holiday season. What type of emotion is this commercial trying to convey?

The valence of a goal is only negative when a person experiences an approach-avoidance conflict.

Which element below is an example of message-response involvement?

A want is:

Ray was starting to feel hungry. He checked the clock and it was almost time for his lunch break. Just then he received a text form his favourite deli letting him know of the daily special. This is an example of:

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters