Exam 4: Motivation and Affect

What is meant by the term "flow state"?

When John picks up a six-pack of Budweiser beer out of habit, without consideration of other choices, he is making a decision characterized by:

Evaluations are temporary positive or negative affective states that are accompanied by moderate levels of arousal.

What is sentiment analysis and how is it related to social media?

People acquire certain needs in the process of becoming a member of a culture: needs for status, power, affiliation, and so on. These needs which reflect the priorities of a culture are called:

A commercial for Children's Christian Fund shows a series of images of thin and malnourished children from Africa. What emotion is this ad trying to induce on the part of the audience?

In terms of SMART goal setting, "T" stands for:

An Allstate Insurance ad that says, "You're in good hands with Allstate" appeals to which level in Maslow's hierarchy?

Describe the top level of needs in Maslow's hierarchy.

Georgio could not decide if it was worth trying to repair his ten-year-old VCR or get a loan to buy a new one. This is an example of an ________ conflict.

What is an approach-avoidance conflict? Provide an example of this.

As the marketing manager for Dodge Durango (a large sport utility vehicle), you have been asked to identify what types of "motivational conflict" might arise on the part of consumers considering purchasing a Dodge Durango vehicle. Identify and explain the three possible motivational conflicts that might arise in this context. Explain how you might resolve each conflict as the marketing manager.

Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information, which of the following statements is correct?

Eli isn't happy. He wishes that he didn't have to take the bus to school and that he had a BMW like his friend Jonathan. Eli is experiencing:

List and define the three types of motivational conflicts.

________ is a mental state of well-being characterized by positive emotions.

A Samsung commercial shows people lining up for the new upcoming iPhone. Other people with the Samsung phone come up to the line and show them features that Samsung has that the rival phone does not. What emotion is this commercial attempting to convey?

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

People are born with needs for certain elements that are necessary to maintain life: food, water, air, and shelter. These needs are called:

What do we mean when we say "a goal has valence"?