Question 1

Timothy ate just before his 11:00 a.m. class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being fulfilled?

Accepted Answer

A)  self-actualization 
B)  psychogenic 
C)  hedonic 
D)  utilitarian 
A)  self-actualization 
B)  psychogenic 
C)  hedonic 
D)  utilitarian

Question 2

What is one way in which marketers take advantage of positive consumer mood states?

Accepted Answer

Students can provide different answers,

Question 3

Emotions are:

Accepted Answer

A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal. 
A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal.

Question 4

The placebo effect vividly demonstrates the role that expectations play on our feelings, thoughts, and behaviours.

Accepted Answer

A) True 
 B)False

Question 5

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

Accepted Answer

A) True 
 B)False

Question 6

In terms of SMART goal setting, "M" stands for:

Accepted Answer

A)  matter. 
B)  monitored. 
C)  measurable. 
D)  managed. 
A)  matter. 
B)  monitored. 
C)  measurable. 
D)  managed.

Question 7

In her research, Elizabeth conducted a content analysis of print advertisements from North American magazines. She found that the ads rarely targeted the bottom two levels of Maslow's hierarchy. Please explain Maslow's hierarchy and why Elizabeth likely found these results.

Accepted Answer

The answer should note that most individ

Question 8

Describe the lowest level of needs in Maslow's hierarchy.

Accepted Answer

Physiological needs

Question 9

Evaluations are:

Accepted Answer

A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  relate to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal. 
A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  relate to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal.

Question 10

At work, Olivia is highly motivated by praise from her boss and coworkers. This type of motivation is accounted for by:

Accepted Answer

A)  self-interest theory. 
B)  attribution theory. 
C)  expectancy theory. 
D)  drive theory. 
A)  self-interest theory. 
B)  attribution theory. 
C)  expectancy theory. 
D)  drive theory.

Question 11

Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.

Accepted Answer

A) True 
 B)False

Question 12

Give an example of a particular discrete emotion and how this is used by marketers.

Accepted Answer

Students can give different answers (hap

Question 13

What is motivation?

Accepted Answer

Motivation refers to the processes that

Question 14

A drive is the same thing as a goal.

Accepted Answer

A) True 
 B)False

Question 15

Provide an example of how products help consumers with goal fulfillment.

Accepted Answer

Examples may vary.
An example of how pro

Question 16

Why is Maslow's hierarchy of needs important to marketing?

Accepted Answer

This hierarchy of needs is important to

Question 17

________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

Accepted Answer

A)  Guilt 
B)  Jealousy 
C)  Anger 
D)  Envy 
A)  Guilt 
B)  Jealousy 
C)  Anger 
D)  Envy

Question 18

Research on goal attainment has found that consumers who felt they were closer to attaining their weight-loss goal were:

Accepted Answer

A)  under cognitive load. 
B)  more motivated to achieve their goal. 
C)  more likely to achieve other unrelated goals too. 
D)  subsequently more likely to choose a chocolate bar over an apple. 
A)  under cognitive load. 
B)  more motivated to achieve their goal. 
C)  more likely to achieve other unrelated goals too. 
D)  subsequently more likely to choose a chocolate bar over an apple.

Question 19

The majority of people do eventually move on to the top level of self-actualization needs.

Accepted Answer

A) True 
 B)False

Question 20

Two terms often used to describe motivation are:

Accepted Answer

A)  its strength and its duration. 
B)  its strength and its direction. 
C)  its magnitude and its force. 
D)  its magnitude and its feeling. 
A)  its strength and its duration. 
B)  its strength and its direction. 
C)  its magnitude and its force. 
D)  its magnitude and its feeling.

Timothy ate just before his 11:00 a.m. class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being fulfilled?

What is one way in which marketers take advantage of positive consumer mood states?

Emotions are:

The placebo effect vividly demonstrates the role that expectations play on our feelings, thoughts, and behaviours.

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

In terms of SMART goal setting, "M" stands for:

In her research, Elizabeth conducted a content analysis of print advertisements from North American magazines. She found that the ads rarely targeted the bottom two levels of Maslow's hierarchy. Please explain Maslow's hierarchy and why Elizabeth likely found these results.

Describe the lowest level of needs in Maslow's hierarchy.

Evaluations are:

At work, Olivia is highly motivated by praise from her boss and coworkers. This type of motivation is accounted for by:

Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.

Give an example of a particular discrete emotion and how this is used by marketers.

What is motivation?

A drive is the same thing as a goal.

Provide an example of how products help consumers with goal fulfillment.

Why is Maslow's hierarchy of needs important to marketing?

________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

Research on goal attainment has found that consumers who felt they were closer to attaining their weight-loss goal were:

The majority of people do eventually move on to the top level of self-actualization needs.

Two terms often used to describe motivation are:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

Timothy ate just before his 11:00 a.m. class, but now he's beginning to feel hunger pangs. He goes off to buy something to eat. Which need is being fulfilled?

What is one way in which marketers take advantage of positive consumer mood states?

Emotions are:

The placebo effect vividly demonstrates the role that expectations play on our feelings, thoughts, and behaviours.

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

In terms of SMART goal setting, "M" stands for:

In her research, Elizabeth conducted a content analysis of print advertisements from North American magazines. She found that the ads rarely targeted the bottom two levels of Maslow's hierarchy. Please explain Maslow's hierarchy and why Elizabeth likely found these results.

Describe the lowest level of needs in Maslow's hierarchy.

Evaluations are:

At work, Olivia is highly motivated by praise from her boss and coworkers. This type of motivation is accounted for by:

Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.

Give an example of a particular discrete emotion and how this is used by marketers.

What is motivation?

A drive is the same thing as a goal.

Provide an example of how products help consumers with goal fulfillment.

Why is Maslow's hierarchy of needs important to marketing?

________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

Research on goal attainment has found that consumers who felt they were closer to attaining their weight-loss goal were:

The majority of people do eventually move on to the top level of self-actualization needs.

Two terms often used to describe motivation are:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters