Exam 3: Learning and Memory

Matthew served a new wine cooler to guests who complimented his choice. Matthew will be likely to buy that brand again because he now knows that guests will praise his choice. His learning is an example of operant conditioning.

________ memories are memories for events that are personally relevant.

"Shaping" is the term used for learning by imitating the behaviour of others.

Memory based upon the symbolic associations that consumers make between ideas and product use (e.g., that virile men drive sports cars) is typically a function of:

The Kraft Heinz Company is considering getting into the toilet paper business, which would be a new product line for them. This strategy is known as:

To facilitate consumer learning, BC Hydro compares wasting energy to wasting other things like time and water. BC Hydro is hoping that ________ will occur.

Because cognitive learning has to do with thought, it is not necessary to demonstrate a change in behaviour to measure cognitive learning.

What are the three methods used in instrumental conditioning? Provide an example of each.

Why do marketers have to be worried about "overexposing" the product? Give an example of such a phenomenon.

Extinction occurs when a CS is no longer matched with a UCS. This implies that extinction results from learning and not from memory loss.

As consumers, the online environment and the physical store that impacts memory and purchase can have a connection referred to as the "cue-of-the-cloud" effect. Discuss this effect and subsequent implications.

Advertising wearout usually occurs after the first presentation of an ad.

When Coach became worried about negative associations of Nicole "Snookie" Polizzi using their products, they sent her their competition's products to use instead. Coach was trying to:

What is observational learning? Provide an example.

A consumer learns not to perform responses that lead to:

Amy can recall her social insurance number quite easily because she groups the numbers into three sets. This illustrates how ________ can facilitate the memory process.

Sherri has learned to expect a certain sequence of events when she goes to the doctor. She may become uncomfortable if the actual service differs from the:

Masked branding usually involves representing a brand in a similar way to a competitor's brand.

Behavioural psychologists who view the mind as a "black box" emphasize the internal thought processes that take place there.

In the information-processing approach to memory, one could think of the result of the storage stage as being similar to a: