Exam 3: Learning and Memory

Lane was required to do a research project for a marketing class. He selected 100 people and put them into two groups at random. Everyone in both groups tasted a candy made in Turkey. The candy was not as sweet as the subjects expected. The first group then saw an ad that emphasized how sweet the candy was compared to other candy from Turkey. The second group did not see the ad. According to the postexperience advertising effect, what difference between the two groups should Lane expect?

Identify the three components of the memory system.

________ capitalizes on the desire for people to achieve increasing levels of mastery at tasks.

What is an associative network model?

Casual, even unintentional, acquisition of knowledge is called:

When Mary is asked to participate in market research surveys, she has a tendency to try and please the researcher. Mary's behaviour is a form of response bias.

How are unipolar emotions and mixed emotions different?