Question 1

Love is a relationship a consumer might have with a product.

Accepted Answer

A) True 
 B)False

Question 2

Explain the difference between a need and a want?

Accepted Answer

The difference between a need

Question 3

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is important.

Accepted Answer

A) True 
 B)False

Question 4

Explain what a consumer is.

Accepted Answer

A consumer is a person who ide

Question 5

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

Accepted Answer

A)  lifestyle marketing 
B)  role theory 
C)  consumer behavior 
D)  marketing research 
A)  lifestyle marketing 
B)  role theory 
C)  consumer behavior 
D)  marketing research

Question 6

Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations?

Accepted Answer

A)  open data partnership 
B)  social media 
C)  synchronous interaction 
D)  asynchronous interaction 
A)  open data partnership 
B)  social media 
C)  synchronous interaction 
D)  asynchronous interaction

Question 7

People often buy products for what they mean, not what they do.

Accepted Answer

A) True 
 B)False

Question 8

What is database marketing? Why is it so widely used by today's marketers?

Accepted Answer

Database marketing involves tracking con

Question 9

Die-hard Apple fans post videos on YouTube claiming their affection for Apple products. They most likely have a(n) ________ relationship with the product.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love

Love is a relationship a consumer might have with a product.

Explain the difference between a need and a want?

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is important.

Explain what a consumer is.

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations?

People often buy products for what they mean, not what they do.

What is database marketing? Why is it so widely used by today's marketers?

Die-hard Apple fans post videos on YouTube claiming their affection for Apple products. They most likely have a(n) ________ relationship with the product.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Love is a relationship a consumer might have with a product.

Explain the difference between a need and a want?

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is important.

Explain what a consumer is.

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

Which term refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations?

People often buy products for what they mean, not what they do.

What is database marketing? Why is it so widely used by today's marketers?

Die-hard Apple fans post videos on YouTube claiming their affection for Apple products. They most likely have a(n) ________ relationship with the product.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters