Question 1

If a sponsor is looking for exposure of their brand, which do you think would be preferable?

Accepted Answer

A)  500+ social media shares for the event by their prime demographic 
B)  An editorial story in the local newspaper 
C)  Brand support by a celebrity 
D)  200 Twitter comments about the event 
A)  500+ social media shares for the event by their prime demographic 
B)  An editorial story in the local newspaper 
C)  Brand support by a celebrity 
D)  200 Twitter comments about the event A

Question 2

If you were seeking large-scale donations, you would be investigating the area of:

Accepted Answer

A)  Philanthropy 
B)  Value in kind support 
C)  Publicity 
D)  VIP A-lists 
A)  Philanthropy 
B)  Value in kind support 
C)  Publicity 
D)  VIP A-lists A

Question 3

In the history of economic development, a phase has emerged that links the areas of marketing and event management. This is known as:

Accepted Answer

A)  The service economy 
B)  The experience economy 
C)  The manufacturing economy 
D)  The agricultural economy 
A)  The service economy 
B)  The experience economy 
C)  The manufacturing economy 
D)  The agricultural economy B

Question 4

Ambush marketing is best described as:

Accepted Answer

A)  Using damaging tactics to disrupt marketing messages 
B)  Social media complaints and bad reputation 
C)  Practice by which a rival company attempts to associate its products with an event that already has official sponsors 
D)  A mix-up in the distribution channel 
A)  Using damaging tactics to disrupt marketing messages 
B)  Social media complaints and bad reputation 
C)  Practice by which a rival company attempts to associate its products with an event that already has official sponsors 
D)  A mix-up in the distribution channel

Question 5

Which of the following statements is correct?

Accepted Answer

A)  Every event involves sponsorship 
B)  Sponsorship is generally given only to fundraising events 
C)  Sponsors always look for a return on investment or objectives (ROI or ROO) 
D)  Donations are a form of sponsorship 
A)  Every event involves sponsorship 
B)  Sponsorship is generally given only to fundraising events 
C)  Sponsors always look for a return on investment or objectives (ROI or ROO) 
D)  Donations are a form of sponsorship

Question 6

When maintaining service agreements with sponsors, one should pay attention to which of the following factors as a priority?

Accepted Answer

A)  Accurate documentation regarding the sponsorship agreement 
B)  Communication/feedback regarding progress towards sponsor aims and objectives 
C)  Analysis of ticket sales and social media responses to event promotion 
D)  Opportunities for corporate hospitality 
A)  Accurate documentation regarding the sponsorship agreement 
B)  Communication/feedback regarding progress towards sponsor aims and objectives 
C)  Analysis of ticket sales and social media responses to event promotion 
D)  Opportunities for corporate hospitality

Question 7

Brand recognition statistics are an example of:

Accepted Answer

A)  Media investment 
B)  A measurable sponsorship objective 
C)  Media monitoring 
D)  Customer loyalty 
A)  Media investment 
B)  A measurable sponsorship objective 
C)  Media monitoring 
D)  Customer loyalty

Question 8

The idea of 'fit' with the sponsor brand is also known as:

Accepted Answer

A)  Branding 
B)  CSR 
C)  Matching 
D)  Congruence 
A)  Branding 
B)  CSR 
C)  Matching 
D)  Congruence

Question 9

An example of a government agency most likely to sponsor an event would be:

Accepted Answer

A)  Tourism Western Australia 
B)  Australian Bureau of Statistics 
C)  Australian Tax Office 
D)  Exhibition and Event Association Australasia 
A)  Tourism Western Australia 
B)  Australian Bureau of Statistics 
C)  Australian Tax Office 
D)  Exhibition and Event Association Australasia

Question 10

If an organisation has a corporate image linked to CSR, then the organisation will be most interested in:

Accepted Answer

A)  ROI 
B)  Event social impact 
C)  Event environmental impact 
D)  Profitability of the event 
A)  ROI 
B)  Event social impact 
C)  Event environmental impact 
D)  Profitability of the event

If a sponsor is looking for exposure of their brand, which do you think would be preferable?

If you were seeking large-scale donations, you would be investigating the area of:

In the history of economic development, a phase has emerged that links the areas of marketing and event management. This is known as:

Ambush marketing is best described as:

Which of the following statements is correct?

When maintaining service agreements with sponsors, one should pay attention to which of the following factors as a priority?

Brand recognition statistics are an example of:

The idea of 'fit' with the sponsor brand is also known as:

An example of a government agency most likely to sponsor an event would be:

If an organisation has a corporate image linked to CSR, then the organisation will be most interested in:

Source and Use Information on the Events Industry

Enhance Customer Service Experiences

Coordinate On-Site Event Registrations

Manage Projects

Develop Conference Programs

Manage Event Staging Components

Establish and Conduct Business Relationships

Manage Finances Within a Budget

Identify Hazards, Assess and Control Safety Risks

Monitor Work Operations

Lead and Manage People

Manage On-Site Event Operations

Plan In-House Events or Functions

Develop Event Concepts

Select Event Venues and Sites

Implement and Monitor Environmentally Sustainable Work Practices

Research and Comply With Regulatory Requirements

Manage Risk

Coordinate Marketing Activities

Prepare and Monitor Budgets

Recruit, Select and Induct Staff

Manage Volunteers

Organise Event Infrastructure

Filters

Exam 20: Obtain and Manage Sponsorship

If a sponsor is looking for exposure of their brand, which do you think would be preferable?

If you were seeking large-scale donations, you would be investigating the area of:

In the history of economic development, a phase has emerged that links the areas of marketing and event management. This is known as:

Ambush marketing is best described as:

Which of the following statements is correct?

When maintaining service agreements with sponsors, one should pay attention to which of the following factors as a priority?

Brand recognition statistics are an example of:

The idea of 'fit' with the sponsor brand is also known as:

An example of a government agency most likely to sponsor an event would be:

If an organisation has a corporate image linked to CSR, then the organisation will be most interested in:

Source and Use Information on the Events Industry

Enhance Customer Service Experiences

Coordinate On-Site Event Registrations

Manage Projects

Develop Conference Programs

Manage Event Staging Components

Establish and Conduct Business Relationships

Manage Finances Within a Budget

Identify Hazards, Assess and Control Safety Risks

Monitor Work Operations

Lead and Manage People

Manage On-Site Event Operations

Plan In-House Events or Functions

Develop Event Concepts

Select Event Venues and Sites

Implement and Monitor Environmentally Sustainable Work Practices

Research and Comply With Regulatory Requirements

Manage Risk

Coordinate Marketing Activities

Prepare and Monitor Budgets

Recruit, Select and Induct Staff

Manage Volunteers

Organise Event Infrastructure

Filters