Exam 6: Segmentation, Target Markets and Positioning

Kmart sells numerous products including clothing, toys and some packaged foodstuffs.It focuses itself as a store with everyday low prices.Kmart's advertising appears to use a(n) strategy to market that is .

(Multiple Choice)

4.8/5

(31)

Question 121

Identify the four major categories of segmentation variables for consumer products, and give three examples of each.

(Essay)

4.9/5

(26)

Question 122

Earth Choice is a company that produces products that reduce their impact on the environment.Its product line includes laundry liquid that is safe to use in greywater systems.The company is now considering expanding its range to include toilet paper, paper towels and tissue paper made from recycled materials.Their research shows that they should use psychographic segmentation in their marketing strategy.Which group of segmentation variables should they be using?

(Multiple Choice)

4.8/5

(28)

Question 123

Byford Flour Mills defines all individual consumers who are purchasers of flour as its target market.It also defines all businesses that purchase flour as its target market.What targeting strategy would be most appropriate in this case?

(Multiple Choice)

4.7/5

(40)

Question 124

The concentrated targeting strategy is one in which an organisation directs its marketing efforts towards a single market segment through one marketing mix.

(True/False)

4.8/5

(53)

Question 125

A product can only be positioned on price, quality or brand reputation.

(True/False)

4.8/5

(31)

Question 126

If the Jaguar division of Tata Motors focused all its marketing efforts on professionals earning more than $250 000, it would be using a(n) __________ strategy.

(Multiple Choice)

5.0/5

(34)

Question 127

A product's position is a result of customers' perceptions of the product attributes relative to those competing brands.

(True/False)

4.9/5

(42)

Question 128

When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy.

(Multiple Choice)

4.9/5

(38)

Question 129

Alex Wren of Owens Corning talks to Terry Jones, a home builder, to find out how much fibreglass insulation he intends to use in building homes during the next year.Alex then multiplies that number by the total number of builders in the territory.He is using a __________ approach to measure sales potential.

(Multiple Choice)

4.9/5

(31)

Question 130

End use, price sensitivity and brand loyalty are all __________ variables that can be used in market segmentation.

(Multiple Choice)

4.8/5

(44)

Question 131

Only one variable can be used to segment a market.

(True/False)

4.8/5

(41)

Question 132

A differentiated targeting strategy is used when an organisation targets two or more markets by developing a single marketing mix.

(True/False)

4.8/5

(53)

Question 133

Market segment profiles help determine the most desirable segment or segments in relation to a firm's strengths, weaknesses, objectives and resources.

(True/False)

4.9/5

(39)

Question 134

Mattel views the toy market as composed of four age groupings, each with different needs and desires.Each of these groups is known as:

(Multiple Choice)

4.8/5

(28)

Question 135

A segmentation variable is used to group smaller markets into one larger market.

(True/False)

4.7/5

(35)

Question 136

Which of the following is not a characteristic of a consumer market?

(Multiple Choice)

4.9/5

(44)

Question 137

The term market density refers to the number of potential customers per unit of land area, such as per square kilometre.

(True/False)

4.8/5

(39)

Question 138

Tiffany & Co.markets its exclusive jewellery and gifts to high-income individuals interested in high-quality products and a well-known brand name.It uses the same marketing mix to reach this market.Tiffany & Co.uses a(n) __________ strategy.

(Multiple Choice)

4.8/5

(37)

Question 139

When a firm designs a single marketing mix and directs it at an entire market for a particular product, the company is using a(n) __________ strategy.

(Multiple Choice)

4.9/5

(44)

Question 140

Showing 121 - 140 of 146

Kmart sells numerous products including clothing, toys and some packaged foodstuffs.It focuses itself as a store with everyday low prices.Kmart's advertising appears to use a(n) strategy to market that is .

Identify the four major categories of segmentation variables for consumer products, and give three examples of each.

Byford Flour Mills defines all individual consumers who are purchasers of flour as its target market.It also defines all businesses that purchase flour as its target market.What targeting strategy would be most appropriate in this case?

The concentrated targeting strategy is one in which an organisation directs its marketing efforts towards a single market segment through one marketing mix.

A product can only be positioned on price, quality or brand reputation.

If the Jaguar division of Tata Motors focused all its marketing efforts on professionals earning more than $250 000, it would be using a(n) __________ strategy.

A product's position is a result of customers' perceptions of the product attributes relative to those competing brands.

When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy.

End use, price sensitivity and brand loyalty are all __________ variables that can be used in market segmentation.

Only one variable can be used to segment a market.

A differentiated targeting strategy is used when an organisation targets two or more markets by developing a single marketing mix.

Market segment profiles help determine the most desirable segment or segments in relation to a firm's strengths, weaknesses, objectives and resources.

Mattel views the toy market as composed of four age groupings, each with different needs and desires.Each of these groups is known as:

A segmentation variable is used to group smaller markets into one larger market.

Which of the following is not a characteristic of a consumer market?

The term market density refers to the number of potential customers per unit of land area, such as per square kilometre.

Tiffany & Co.markets its exclusive jewellery and gifts to high-income individuals interested in high-quality products and a well-known brand name.It uses the same marketing mix to reach this market.Tiffany & Co.uses a(n) __________ strategy.

When a firm designs a single marketing mix and directs it at an entire market for a particular product, the company is using a(n) __________ strategy.

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Consumer and Business Behaviour

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters

Exam 6: Segmentation, Target Markets and Positioning

Kmart sells numerous products including clothing, toys and some packaged foodstuffs.It focuses itself as a store with everyday low prices.Kmart's advertising appears to use a(n) __________strategy to market that is __________.

Identify the four major categories of segmentation variables for consumer products, and give three examples of each.

Byford Flour Mills defines all individual consumers who are purchasers of flour as its target market.It also defines all businesses that purchase flour as its target market.What targeting strategy would be most appropriate in this case?

The concentrated targeting strategy is one in which an organisation directs its marketing efforts towards a single market segment through one marketing mix.

A product can only be positioned on price, quality or brand reputation.

If the Jaguar division of Tata Motors focused all its marketing efforts on professionals earning more than $250 000, it would be using a(n) __________ strategy.

A product's position is a result of customers' perceptions of the product attributes relative to those competing brands.

When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy.

End use, price sensitivity and brand loyalty are all __________ variables that can be used in market segmentation.

Only one variable can be used to segment a market.

A differentiated targeting strategy is used when an organisation targets two or more markets by developing a single marketing mix.

Market segment profiles help determine the most desirable segment or segments in relation to a firm's strengths, weaknesses, objectives and resources.

Mattel views the toy market as composed of four age groupings, each with different needs and desires.Each of these groups is known as:

A segmentation variable is used to group smaller markets into one larger market.

Which of the following is not a characteristic of a consumer market?

The term market density refers to the number of potential customers per unit of land area, such as per square kilometre.

Tiffany & Co.markets its exclusive jewellery and gifts to high-income individuals interested in high-quality products and a well-known brand name.It uses the same marketing mix to reach this market.Tiffany & Co.uses a(n) __________ strategy.

When a firm designs a single marketing mix and directs it at an entire market for a particular product, the company is using a(n) __________ strategy.

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Consumer and Business Behaviour

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters

Kmart sells numerous products including clothing, toys and some packaged foodstuffs.It focuses itself as a store with everyday low prices.Kmart's advertising appears to use a(n) strategy to market that is .