Exam 8: Generating Data-Driven Catalogs

Briefly explain when you should translate text.

When you position the mouse pointer on text that Publisher automatically corrected, a small ____ box appears below the text.

You have five choices when finalizing a catalog merge. ____________________

In the Translation area of the Research task pane, you can tap or click the From box arrow to display the list of languages. ____________________

Which of the following are ways catalogs can be used as marketing tools?

A(n) ____________________, as displayed in the accompanying figure, is a collection of pictures and descriptive details, representing items for sale or services.

The AutoCorrect tab in the ____ dialog box contains other check boxes that correct capitalization errors.

In which ways do catalog merges differ from mail merges?

Publisher provides a(n) ____ feature that automatically corrects these kinds of errors as you type them in the publication.

Critical Thinking Questions Case 8-2 One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions. Where does Publisher recommend that a publication and its data source reside? You tell her ____.

The merge process requires a main publication and a ____ source.

A ____ is text and graphics that print at the bottom of every page.

Older printers may not have enough printer ____ to handle the many graphics included in a catalog.

Direct marketing advertisements should be straight to the point, offering a product, service, or event, and explaining how to obtain that product, service, or event.

____ also is called direct response advertising.

If you begin a sentence with a lowercase letter, Publisher capitalizes the first letter of the sentence.

The ____________________, also called the repeatable area, is a box in a publication into which you can insert field codes.

A ____ is a process that combines information from a product list data source with a template to create pages that display multiple records per page.

A two-page spread, or simply a spread, refers to a single sheet of paper that is as long as two sheets.

The ____________________ can display thumbnails of all graphics in the publication using the Graphics Manager task pane.