Exam 8: Generating Data-Driven Catalogs

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As a marketing tool, a catalog helps you compete for preferred status with buyers.

(True/False)
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If you chose duplex or two-sided printing, you will only see a Front button.

(True/False)
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Catalog ____ contain a unique merge area for positioning field codes for text and pictures.

(Multiple Choice)
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Publisher can translate phrases, paragraphs, and individual words to a different language. ____________________

(True/False)
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The Graphics Manager does not control display options.

(True/False)
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Publisher's translation capability requires ____ access.

(Multiple Choice)
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The merge process does not require a main publication and a data source.

(True/False)
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For classroom purposes you should keep the main publication and the product list data source in the same folder on the same storage device.

(True/False)
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Publisher recommends that the publication and its data source reside in the same ___________________ location.

(Short Answer)
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For a catalog template, Publisher will offer to create multiple pages, using a two-page spread.

(True/False)
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Identify the letter of the choice that best matches the phrase of definition.
Significant investment due to production
spread
Advertising without using traditional advertising media
path
Text at the top of the page in a publication
data driven publication
Correct Answer:
Verified
Premises:
Responses:
Significant investment due to production
spread
Advertising without using traditional advertising media
path
Text at the top of the page in a publication
data driven publication
Directly populated and updated from a database
merge
Text at the bottom of every page in a publication
header
Background area used to create repeatable elements
Master Page view
Shows the page or pages that contain the elements you want to repeat
footer
The way inner pages appear as two adjacent, facing pages in a book
catalog
Designed with graphics or pictures in mind
direct marketing
Route to a computer file
master page
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Critical Thinking Questions Case 8-2 One of your tasks as the marketing director for a new insurance company is to assist with the creation of a new marketing catalog. You will be presenting your idea to the company's president in a month, and you've decided to use Publisher to create the catalog. You have an assistant to help you with the marketing strategy, but she isn't familiar with how Publisher works. She asks you the following questions. What does the term two-page spread refer to? You tell her ____.

(Multiple Choice)
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You cannot format fields or objects added to the merge area using normal formatting techniques.

(True/False)
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Which of the following are choices you have when finalizing a catalog merge?

(Multiple Choice)
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You must submit an image as a separate file when you use an outside ____________________ service.

(Short Answer)
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The ____ button allows you to choose to repeat the same layout on all pages or to specify a custom layout by row or column.

(Multiple Choice)
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You start the catalog merge by tapping or clicking the Catalog Pages button on the Format tab.

(True/False)
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Critical Thinking Questions Case 8-1 A friend who is trying to market her new photography business asks you to help her design a catalog. She plans to take on the marketing once her business takes off, so you offer to tutor her on how catalogs are published. As your friend entered lowercase text in the footer text box, she noticed that the first letter changed to uppercase. She asks you why. You tell her ____.

(Multiple Choice)
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You can press the ____ key twice to begin the steps to complete a footer.

(Multiple Choice)
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The master page for the front and back of the catalog will display a footer.

(True/False)
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