Question 1

Which country is considered to have the most complicated distribution system?

Accepted Answer

A)  India 
B)  Germany 
C)  Canada 
D)  United States 
E)  Japan 
A)  India 
B)  Germany 
C)  Canada 
D)  United States 
E)  Japan

Question 2

Assume you are the promotions manager for a lingerie company.Your company has decided to market its product line in Brazil,Mexico,Italy,France,and Japan.Your company wishes to use a global marketing standardization strategy.In general terms,explain how your company would advertise in these different countries.

Accepted Answer

Global marketing standardization means p

Question 3

Carlos Hernandez owns a company in Miami that purchases products from U.S.manufacturers for export to several countries in Central and South America.Carlos is a(n):

Accepted Answer

A)  licensing agent 
B)  buyer for export 
C)  export broker 
D)  export agent 
E)  export importer 
A)  licensing agent 
B)  buyer for export 
C)  export broker 
D)  export agent 
E)  export importer

Question 4

Wataniya Mobile
Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cellphone penetration,which is only 35%,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and email.
-Refer to Wataniya Mobile.In which stage of globalization is Wataniya Mobile?

Accepted Answer

A)  Stage one 
B)  Stage two 
C)  Stage three 
D)  Stage four 
E)  Stage five 
A)  Stage one 
B)  Stage two 
C)  Stage three 
D)  Stage four 
E)  Stage five

Question 5

To enter the German market,BDO,an international accounting company,purchased an existing accounting firm.BDO entered the German market through the use of:

Accepted Answer

A)  contract marketing 
B)  direct investment 
C)  franchising 
D)  direct exporting 
E)  countertrading 
A)  contract marketing 
B)  direct investment 
C)  franchising 
D)  direct exporting 
E)  countertrading

Question 6

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market.In other words,South Korea was accused of:

Accepted Answer

A)  dumping 
B)  illegal importing 
C)  countertrading 
D)  fiscal impropriety 
E)  using an illegal cartel 
A)  dumping 
B)  illegal importing 
C)  countertrading 
D)  fiscal impropriety 
E)  using an illegal cartel

Question 7

Which method of entering the global marketplace would be most risky?

Accepted Answer

A)  licensing 
B)  direct investment 
C)  contract manufacturing 
D)  joint ventures 
E)  exporting 
A)  licensing 
B)  direct investment 
C)  contract manufacturing 
D)  joint ventures 
E)  exporting

Question 8

Claiborne Inc.produces leather accessories for motorcycle riders and is in stage one of creating their global business.This means that they:

Accepted Answer

A)  operate in one country and sell to others 
B)  have set up a foreign subsidiary 
C)  operate an entire line of business in another country 
D)  have top executives and core corporate functions in different countries 
E)  they operate in every country in the world 
A)  operate in one country and sell to others 
B)  have set up a foreign subsidiary 
C)  operate an entire line of business in another country 
D)  have top executives and core corporate functions in different countries 
E)  they operate in every country in the world

Question 9

Consumers purchasing an automobile in Hong Kong must pay a 100% tax on it.This tax is imposed by the government on all automobiles entering the country and is called a(n):

Accepted Answer

A)  tariff 
B)  quota 
C)  license 
D)  boycott 
E)  exchange control 
A)  tariff 
B)  quota 
C)  license 
D)  boycott 
E)  exchange control

Question 10

The North American Free Trade Agreement (NAFTA)did all of the following EXCEPT:

Accepted Answer

A)  created the world's largest free-trade zone including Canada,the United States,and Mexico 
B)  substantially reduced economic growth in Mexico 
C)  allowed U.S.and Canadian financial-services companies to own subsidiaries in Mexico 
D)  removed many tariffs and duties so that Mexico,Canada,and the United States can trade more freely 
E)  expanded opportunities for U.S.businesses in Mexico 
A)  created the world's largest free-trade zone including Canada,the United States,and Mexico 
B)  substantially reduced economic growth in Mexico 
C)  allowed U.S.and Canadian financial-services companies to own subsidiaries in Mexico 
D)  removed many tariffs and duties so that Mexico,Canada,and the United States can trade more freely 
E)  expanded opportunities for U.S.businesses in Mexico

Question 11

A company that is capital-intensive:

Accepted Answer

A)  has an altered fiscal strategy for overseas operations 
B)  spends more on equipment than on labor 
C)  makes better use of benchmarking than other types of business 
D)  creates employment monopolies 
E)  must engage in countertrading due to restrictive foreign legislature 
A)  has an altered fiscal strategy for overseas operations 
B)  spends more on equipment than on labor 
C)  makes better use of benchmarking than other types of business 
D)  creates employment monopolies 
E)  must engage in countertrading due to restrictive foreign legislature

Question 12

NAFTA is the New American Foreign Trade Amendment,which allows for balanced trade with the European Union (EU).

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is an important cultural factor that should be considered by global marketers?

Accepted Answer

A)  competitive synergy 
B)  language 
C)  natural resources 
D)  technology sensitivity 
E)  level of economic development 
A)  competitive synergy 
B)  language 
C)  natural resources 
D)  technology sensitivity 
E)  level of economic development

Question 14

While some countries have elements of both capitalism and socialism,most nations are at one political extreme or the other.

Accepted Answer

A) True 
 B)False

Question 15

What is a multinational corporation (MNC)? Discuss two MNCs you are familiar with.

Accepted Answer

A company that is heavily engaged in int

Question 16

The _____ is the most ambitious global trade agreement ever negotiated; the agreement has reduced tariffs by one-third worldwide.

Accepted Answer

A)  Uruguay Round 
B)  Mercosur 
C)  GATT 
D)  NAFTA 
E)  Maastricht Treaty 
A)  Uruguay Round 
B)  Mercosur 
C)  GATT 
D)  NAFTA 
E)  Maastricht Treaty

Question 17

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Accepted Answer

A)  Uruguay Round; World Trade Organization 
B)  Doha Round; European Union 
C)  Doha Round; NAFTA 
D)  Paraguay Round; South American Free Trade Agreement 
E)  Mercosur; European Union 
A)  Uruguay Round; World Trade Organization 
B)  Doha Round; European Union 
C)  Doha Round; NAFTA 
D)  Paraguay Round; South American Free Trade Agreement 
E)  Mercosur; European Union

Question 18

Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?

Accepted Answer

Multinationals often develop their globa

Question 19

Often it is difficult for a firm to obtain adequate global distribution.Compare and contrast the difficulties of distributing in Japan and China.

Accepted Answer

The Japanese distribution system may be

Question 20

Vast differences in natural resources create all of the following EXCEPT:

Accepted Answer

A)  potential for military intervention 
B)  shifts in wealth between nations 
C)  inflation and recession 
D)  global dependencies 
E)  export opportunities for countries with no natural resources 
A)  potential for military intervention 
B)  shifts in wealth between nations 
C)  inflation and recession 
D)  global dependencies 
E)  export opportunities for countries with no natural resources

Which country is considered to have the most complicated distribution system?

Carlos Hernandez owns a company in Miami that purchases products from U.S.manufacturers for export to several countries in Central and South America.Carlos is a(n):

To enter the German market,BDO,an international accounting company,purchased an existing accounting firm.BDO entered the German market through the use of:

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market.In other words,South Korea was accused of:

Which method of entering the global marketplace would be most risky?

Claiborne Inc.produces leather accessories for motorcycle riders and is in stage one of creating their global business.This means that they:

Consumers purchasing an automobile in Hong Kong must pay a 100% tax on it.This tax is imposed by the government on all automobiles entering the country and is called a(n):

The North American Free Trade Agreement (NAFTA)did all of the following EXCEPT:

A company that is capital-intensive:

NAFTA is the New American Foreign Trade Amendment,which allows for balanced trade with the European Union (EU).

Which of the following is an important cultural factor that should be considered by global marketers?

While some countries have elements of both capitalism and socialism,most nations are at one political extreme or the other.

What is a multinational corporation (MNC)? Discuss two MNCs you are familiar with.

The _____ is the most ambitious global trade agreement ever negotiated; the agreement has reduced tariffs by one-third worldwide.

The _ of trade negotiations created the _,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?

Often it is difficult for a firm to obtain adequate global distribution.Compare and contrast the difficulties of distributing in Japan and China.

Vast differences in natural resources create all of the following EXCEPT:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

Exam 5: Developing a Global Vision

Which country is considered to have the most complicated distribution system?

Carlos Hernandez owns a company in Miami that purchases products from U.S.manufacturers for export to several countries in Central and South America.Carlos is a(n):

To enter the German market,BDO,an international accounting company,purchased an existing accounting firm.BDO entered the German market through the use of:

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market.In other words,South Korea was accused of:

Which method of entering the global marketplace would be most risky?

Claiborne Inc.produces leather accessories for motorcycle riders and is in stage one of creating their global business.This means that they:

Consumers purchasing an automobile in Hong Kong must pay a 100% tax on it.This tax is imposed by the government on all automobiles entering the country and is called a(n):

The North American Free Trade Agreement (NAFTA)did all of the following EXCEPT:

A company that is capital-intensive:

NAFTA is the New American Foreign Trade Amendment,which allows for balanced trade with the European Union (EU).

Which of the following is an important cultural factor that should be considered by global marketers?

While some countries have elements of both capitalism and socialism,most nations are at one political extreme or the other.

What is a multinational corporation (MNC)? Discuss two MNCs you are familiar with.

The _____ is the most ambitious global trade agreement ever negotiated; the agreement has reduced tariffs by one-third worldwide.

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?

Often it is difficult for a firm to obtain adequate global distribution.Compare and contrast the difficulties of distributing in Japan and China.

Vast differences in natural resources create all of the following EXCEPT:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

The _ of trade negotiations created the _,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.