Question 1

Who offers low-interest loans to developing nations?

Accepted Answer

A)  World Bank 
B)  International Monetary Fund 
C)  Federal Reserve 
D)  International Reserve 
E)  United Nations 
A)  World Bank 
B)  International Monetary Fund 
C)  Federal Reserve 
D)  International Reserve 
E)  United Nations

Question 2

When European demand for a certain solvent declined,Dow Chemical instructed its German plant to switch to manufacturing a chemical that had been imported from Louisiana and Texas.Dow Chemical would be best described as a(n):

Accepted Answer

A)  global enterprise 
B)  global trader 
C)  cultural marketer 
D)  exporting company 
E)  multinational corporation 
A)  global enterprise 
B)  global trader 
C)  cultural marketer 
D)  exporting company 
E)  multinational corporation

Question 3

eBay has been fined $63.2 million in damages for allowing fake and unauthorized goods to be sold through the online retailer.A Paris commercial judge ruled that eBay had not done enough to ensure goods sold on its web site around the world were not _____.

Accepted Answer

A)  counterfeit 
B)  knockoffs 
C)  third shift 
D)  laundered 
E)  stolen 
A)  counterfeit 
B)  knockoffs 
C)  third shift 
D)  laundered 
E)  stolen

Question 4

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

Accepted Answer

A) True 
 B)False

Question 5

Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:

Accepted Answer

A)  international selling schemes 
B)  borderless commerce 
C)  global marketing standardization 
D)  global logistics 
E)  global marketing 
A)  international selling schemes 
B)  borderless commerce 
C)  global marketing standardization 
D)  global logistics 
E)  global marketing

Question 6

The United States is selling more domestically produced products in other countries than any other country in the world.This means the United States is the world leader in:

Accepted Answer

A)  quota making 
B)  exporting 
C)  tariff trading 
D)  dumping 
E)  licensing 
A)  quota making 
B)  exporting 
C)  tariff trading 
D)  dumping 
E)  licensing

Question 7

Why is developing a global vision important for firms in the United States?

Accepted Answer

Foreign competition is found in almost e

Question 8

A(n)_____ is a company that is heavily engaged in global trade and moves its resources,goods,services,and skills across national boundaries.

Accepted Answer

A)  international facilitator 
B)  global trader 
C)  multinational corporation 
D)  exporting company 
E)  international merchant 
A)  international facilitator 
B)  global trader 
C)  multinational corporation 
D)  exporting company 
E)  international merchant

Question 9

All of the following statements about global marketing are true EXCEPT:

Accepted Answer

A)  Marketing to target markets throughout the world has become an imperative for business. 
B)  Often a U.S.firm's toughest domestic competition comes from foreign companies. 
C)  Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home. 
D)  Adopting a global vision can be lucrative for a company,and global marketing can offset weak domestic performance. 
E)  Foreign competitors have not gained significant market share in the U.S. 
A)  Marketing to target markets throughout the world has become an imperative for business. 
B)  Often a U.S.firm's toughest domestic competition comes from foreign companies. 
C)  Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home. 
D)  Adopting a global vision can be lucrative for a company,and global marketing can offset weak domestic performance. 
E)  Foreign competitors have not gained significant market share in the U.S.

Question 10

_____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter.

Accepted Answer

A)  Export reengineering 
B)  Crossdocking 
C)  Boycotting 
D)  Dumping 
E)  Countertrading 
A)  Export reengineering 
B)  Crossdocking 
C)  Boycotting 
D)  Dumping 
E)  Countertrading

Question 11

A soft drink manufacturer who was thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world's biggest beer drinkers.Czechs consume an average of one-half liter of beer a day for every man,woman,and child in the country.The _____ environment of this country could very easily prevent the soft drink bottling company from succeeding.

Accepted Answer

A)  demographic 
B)  economic 
C)  cultural 
D)  political 
E)  technological 
A)  demographic 
B)  economic 
C)  cultural 
D)  political 
E)  technological

Question 12

Wataniya Mobile
Wataniya Mobile is offering cellular service in the Palestinian territories.It is only the second cellphone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund.The new service is aimed at increasing cellphone penetration,which is only 35%,in this economically challenged area.It has not been easy for Wataniya,though.It took two years to gain the required license from Israel,which controls the Palestinian territories' airwaves and bandwidth required for the service.Even though Wataniya is allowed bandwidth,it has only received 3.8 megahertz of bandwidth from Israel,which is not enough for it to offer 3G mobile services that enable Web browsing and email.
-Refer to Wataniya Mobile.The need for greater bandwidth to be able to provide 3G mobile capabilities is part of which environment?

Accepted Answer

A)  cultural 
B)  technological 
C)  economic 
D)  natural 
E)  legal 
A)  cultural 
B)  technological 
C)  economic 
D)  natural 
E)  legal

Question 13

If a country's currency appreciates,more of that currency will be needed to buy another country's currency.

Accepted Answer

A) True 
 B)False

Question 14

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

Accepted Answer

A)  product substitution 
B)  market differentiation 
C)  promotion adaptation 
D)  product invention 
E)  market diversification 
A)  product substitution 
B)  market differentiation 
C)  promotion adaptation 
D)  product invention 
E)  market diversification

Question 15

The falling U.S.dollar makes the possibility of manufacturing in the United States more attractive than in the past.

Accepted Answer

A) True 
 B)False

Question 16

Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA)finals reached more than 600 million televisions in 195 countries.From this information,you should be able to infer that the NBA is:

Accepted Answer

A)  developing international selling schemes 
B)  implementing standard international marketing 
C)  implementing global marketing standardization 
D)  supplementing its foreign vision 
E)  practicing global marketing 
A)  developing international selling schemes 
B)  implementing standard international marketing 
C)  implementing global marketing standardization 
D)  supplementing its foreign vision 
E)  practicing global marketing

Question 17

A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:

Accepted Answer

A)  culture 
B)  political structure and actions 
C)  its marketing mix 
D)  natural resources 
E)  demographic makeup 
A)  culture 
B)  political structure and actions 
C)  its marketing mix 
D)  natural resources 
E)  demographic makeup

Question 18

The role of a domestic company that sells to an export merchant (also called a buyer for export)is to:

Accepted Answer

A)  guide the marketing actions of the merchant as the goods are sold in foreign countries 
B)  pay all transportation,warehousing,and marketing expenses 
C)  sell the product to that merchant who resells the product in the foreign country without the aid or input of the original manufacturer 
D)  broker a partnership agreement such as a joint venture 
E)  dictate conditions of sale in foreign countries 
A)  guide the marketing actions of the merchant as the goods are sold in foreign countries 
B)  pay all transportation,warehousing,and marketing expenses 
C)  sell the product to that merchant who resells the product in the foreign country without the aid or input of the original manufacturer 
D)  broker a partnership agreement such as a joint venture 
E)  dictate conditions of sale in foreign countries

Question 19

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher here in the United States.They are engaging in _____.

Accepted Answer

A)  outsourcing 
B)  global trade 
C)  multinational employee searches 
D)  employee export 
E)  global employment 
A)  outsourcing 
B)  global trade 
C)  multinational employee searches 
D)  employee export 
E)  global employment

Question 20

When a company or industry is taken over by the government,it has been:

Accepted Answer

A)  unionized 
B)  boycotted 
C)  exchanged 
D)  patronized 
E)  nationalized 
A)  unionized 
B)  boycotted 
C)  exchanged 
D)  patronized 
E)  nationalized

Who offers low-interest loans to developing nations?

When European demand for a certain solvent declined,Dow Chemical instructed its German plant to switch to manufacturing a chemical that had been imported from Louisiana and Texas.Dow Chemical would be best described as a(n):

eBay has been fined $63.2 million in damages for allowing fake and unauthorized goods to be sold through the online retailer.A Paris commercial judge ruled that eBay had not done enough to ensure goods sold on its web site around the world were not _____.

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:

The United States is selling more domestically produced products in other countries than any other country in the world.This means the United States is the world leader in:

Why is developing a global vision important for firms in the United States?

A(n)_____ is a company that is heavily engaged in global trade and moves its resources,goods,services,and skills across national boundaries.

All of the following statements about global marketing are true EXCEPT:

_____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter.

If a country's currency appreciates,more of that currency will be needed to buy another country's currency.

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

The falling U.S.dollar makes the possibility of manufacturing in the United States more attractive than in the past.

Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA)finals reached more than 600 million televisions in 195 countries.From this information,you should be able to infer that the NBA is:

A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:

The role of a domestic company that sells to an export merchant (also called a buyer for export)is to:

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher here in the United States.They are engaging in _____.

When a company or industry is taken over by the government,it has been:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

Exam 5: Developing a Global Vision

Who offers low-interest loans to developing nations?

When European demand for a certain solvent declined,Dow Chemical instructed its German plant to switch to manufacturing a chemical that had been imported from Louisiana and Texas.Dow Chemical would be best described as a(n):

eBay has been fined $63.2 million in damages for allowing fake and unauthorized goods to be sold through the online retailer.A Paris commercial judge ruled that eBay had not done enough to ensure goods sold on its web site around the world were not _____.

The same environmental factors that operate in the domestic market also exist internationally.These factors (culture,economic development,political and legal structure,demographics,and natural resources)should be examined regardless of the country.

Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:

The United States is selling more domestically produced products in other countries than any other country in the world.This means the United States is the world leader in:

Why is developing a global vision important for firms in the United States?

A(n)_____ is a company that is heavily engaged in global trade and moves its resources,goods,services,and skills across national boundaries.

All of the following statements about global marketing are true EXCEPT:

_____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a similar product in the home market of the exporter.

If a country's currency appreciates,more of that currency will be needed to buy another country's currency.

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

The falling U.S.dollar makes the possibility of manufacturing in the United States more attractive than in the past.

Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA)finals reached more than 600 million televisions in 195 countries.From this information,you should be able to infer that the NBA is:

A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:

The role of a domestic company that sells to an export merchant (also called a buyer for export)is to:

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher here in the United States.They are engaging in _____.

When a company or industry is taken over by the government,it has been:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Retailing

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters